by Chloe Cassar | May 17, 2023 | Digital Marketing, Healthcare Marketing, SEO Analysis
Why Is SEO for Healthcare Marketing Important? Search engine optimization, commonly referred to as SEO, is a critical tool for healthcare organizations looking to establish their online presence, reach more patients, and promote their services. In today’s digitally...
by Chloe Cassar | May 10, 2023 | Digital Marketing, Healthcare Marketing, SEO Analysis
Optimizing Your Healthcare Website Your healthcare website is a direct reflection of your practice. It is often the first place inquiring patients visit when selecting a healthcare provider online. In fact, 77% of individuals will perform an online search before...
by admin | May 3, 2023 | Brand, Digital Marketing, Healthcare Marketing
The digital marketing scene has become increasingly competitive and the same can be said for healthcare. Every healthcare brand is vying for the attention of patients and is doing everything it can to do so. This ranges from content creation to social media campaigns,...
by Chloe Cassar | Apr 19, 2023 | Brand, Digital Marketing, Healthcare Marketing
Are You Using Healthcare CRM Software? In recent years, Salesforce has become a significant marketing tool that many healthcare brands use. This is due to its ability to track and manage leads, create personalized experiences, and drive omnichannel support. Healthcare...
by Chloe Cassar | Apr 12, 2023 | Customer Acquisition, Healthcare Marketing, SEO Analysis
Using SEO for Healthcare Brands Regardless of the industry you are targeting, SEO is an essential part of the marketing process. Whether you are looking to promote your brand on Google or social media, you will want to perform keyword research and implement it into...
by Chloe Cassar | Apr 5, 2023 | Uncategorized
The Importance of a Healthcare Call Center Regardless of the size and magnitude of your healthcare clinic, a healthcare call center is an important function. A call center can promote growth, optimize organization, and increase leads. If your practice is looking to...
by Chloe Cassar | Mar 29, 2023 | Brand, SEO Analysis, Social Media Marketing
Paid Ads for Healthcare Marketing for healthcare comes with a very unique set of challenges that are not present in other industries. Therefore, achieving certain goals pertaining to leads and patient engagement can seem unreachable to individuals unfamiliar with...
by Chloe Cassar | Mar 15, 2023 | Customer Acquisition, Digital Marketing, Healthcare Marketing
Healthcare Marketing Healthcare marketing is significantly different from other industries. This is primarily due to the fact that we are speaking to patients, not customers. Additionally, our audiences are searching for medical services, as opposed to tangible...
by admin | Mar 8, 2023 | Digital Marketing, Healthcare Marketing, Social Media Marketing
Healthcare Marketing in 2023 If you’re a healthcare brand in 2023, you may be constantly hearing the phrase “healthcare marketing has changed” . However, this is only partially true. Here’s what’s really happening: healthcare has not only changed but...
by Sara Cheesewright | Mar 1, 2023 | Healthcare Marketing, Social Media Marketing
Social Media for Healthcare It can be difficult to navigate social media as a healthcare professional. However, if we have learned anything over the past few years, we know that social media for healthcare can promote noticeable growth. Unfortunately, using social...
