The Value of Patient Reviews

The Value of Patient Reviews

The Importance of Patient Reviews and Testimonials Online patient reviews and testimonials are often the first place inquiring patients will go when researching a practice or provider. These reviews offer an inside look into what a visit to a medical practice may look...
Creating a Cohesive Healthcare Brand

Creating a Cohesive Healthcare Brand

Defining Your Healthcare Practice’s Unique Value Proposition Choosing a healthcare provider is a complicated and significant process involving lots of research. When patients begin the process of finding a qualified provider, they will sort through reviews and...
Using Storytelling in Your Brand’s Content Strategy

Using Storytelling in Your Brand’s Content Strategy

Understanding Your Brand’s Unique Story and Audience Your brand’s story is just as important as the product or service itself. This allows patients to find something to connect with, and most importantly, it differentiates your brand from others with similar...