by Chloe Cassar | Jul 17, 2024 | Healthcare Marketing
The Rise of Healthcare Apps in 2024 Healthcare apps have become increasingly popular in 2024 and are transforming the way patients communicate and engage with their medical practitioners. These applications offer additional communication channels, simplify record...
by Chloe Cassar | Jun 11, 2024 | Healthcare Marketing
The Importance of a Functional Medical Website A brand’s medical website is typically the most-visited channel used in its marketing strategy. Therefore, it is incredibly important for marketers to invest in their website and periodically update it to ensure it is up...
by Chloe Cassar | May 29, 2024 | Healthcare Marketing, Uncategorized
Catering Your Content to Your Target Audience Defining your target audience is an important step in creating quality content. Understanding your audience’s wants and needs can help you determine the most appropriate approach to content creation. Depending on your...
by Chloe Cassar | Apr 18, 2024 | Healthcare Marketing
A New Google Core Update is Underway In March 2024, Google released a new Google core update that might change how you produce website content. Due to the rise in AI-generated content, Google is adjusting the algorithm to favor more thoughtful, unique content and...
by Chloe Cassar | Mar 26, 2024 | Healthcare Marketing
Importance of Ethical Marketing in the Healthcare Industry Ethical marketing within the healthcare industry can be difficult to come by, but luckily the right team can make it possible. In other industries, brands are known to exaggerate, twist stories, and use...
by Chloe Cassar | Jan 9, 2024 | Healthcare Marketing
Shifting Your Strategy to Shoot for Success in 2024 In order to navigate the ever-evolving landscape of the healthcare industry and remain ahead of competitors, it is crucial for businesses to proactively shift their marketing strategies toward success in 2024. With...
