by Chloe Cassar | Mar 26, 2024 | Healthcare Marketing
Importance of Ethical Marketing in the Healthcare Industry Ethical marketing within the healthcare industry can be difficult to come by, but luckily the right team can make it possible. In other industries, brands are known to exaggerate, twist stories, and use...
by Chloe Cassar | Mar 18, 2024 | Digital Marketing
The Benefits of Online Scheduling for Businesses and Customers These last few years have completely transformed the structure of the healthcare industry in terms of how patients engage with practices and medical professionals. From telehealth appointments to the rise...
by Chloe Cassar | Mar 12, 2024 | Patient Communication
The Rise of Virtual Healthcare Services The rise of virtual healthcare services represents a significant shift in how medical care is delivered and accessed. With advancements in technology and an increasing demand for convenient healthcare options, virtual healthcare...
by Chloe Cassar | Mar 5, 2024 | Social Media Marketing
The Rise of Video Content in the Medical Field As digital marketing has become more prevalent within the healthcare industry, marketers have begun to include new forms of content in their strategies. Video content has become very common within the healthcare industry...
by Chloe Cassar | Feb 27, 2024 | SEO Analysis
The Importance of Local SEO for Generating Leads There is a good chance that your practice is already using SEO to reach a certain group of patients, but what about local SEO? These are location-relevant terms that can help patients connect with medical practices...
by Chloe Cassar | Feb 20, 2024 | Blogs
The Importance of Healthcare Blogs for Search Engine Ranking Creating engaging healthcare blogs is one of the best ways to develop your healthcare website further and improve search engine rankings. There is only so much room for keywords across the main navigation...
by Chloe Cassar | Feb 13, 2024 | Digital Marketing
The Power of Brand Consistency in the Digital Age In this oversaturated age of marketing, brands have to go above and beyond to create unique content that patients recognize. Healthcare marketing, specifically, can be even more difficult because there is less space...
by Chloe Cassar | Feb 7, 2024 | Social Media Marketing
The Importance of Social Media for Healthcare Brands It’s no secret that social media has become a pivotal part of every brand’s marketing strategy. For healthcare brands, social media can be a bit complicated as navigating this landscape is quite different than other...
by Chloe Cassar | Jan 30, 2024 | Patient Communication
The Rise of Telehealth and What it Means for Providers Sometimes even when we feel our absolute worst, we can’t seem to justify going to the doctor. We all know the feeling of leaving an appointment with a quick prescription all too well, making a lengthy trip to your...
by Chloe Cassar | Jan 23, 2024 | Digital Marketing
Using Intel from Google to Improve Website Content We all know that Google releases its top searches yearly, but how can we use this information to improve content? Specifically, how can healthcare marketers use common search trends to populate higher on Google? We...
