The Power of an Updated Healthcare Website

If you work in the healthcare industry, it is no secret that the industry has drastically changed over the last few years. During the pandemic, it became crystalized that the industry has permanently changed to make the patient experience more seamless and efficient. From modernized CRM systems to new and improved healthcare websites, smaller healthcare brands are having to make drastic changes to keep up with larger brands just to reach their level of accessibility for patients. 

Although these sudden developments can be overwhelming, they can be incredibly effective in the long run and offer many lasting benefits. With accurate and current information available at patients’ fingertips, they can easily access vital resources such as appointment scheduling, medical records, and educational materials. This level of accessibility not only improves patient satisfaction but also streamlines processes for healthcare providers by reducing administrative overhead. Additionally, a modern website showcases a practice’s commitment to transparency and innovation, instilling confidence in current and potential patients. 

NewGen Marketing is a modern marketing agency offering advanced services to inquiring healthcare providers. Our team deeply understands the unique demands of the healthcare industry and aims to help brands improve their processes for providers and patients alike. Connect with NewGen and step into the future of healthcare. 

Knowing When Your Current Healthcare Website Is No Longer Effective

Expectations for websites are constantly changing as new modern advancements are introduced. As patients learn about new systems and processes that make appointment scheduling and communication more efficient, they will seek this out as they look for a provider. Maintaining an updated website with a modern appearance is key to keeping patients happy and acquiring new ones. 

Sometimes it can be difficult to know when your healthcare brand’s website needs updating. Luckily, there are a few questions you can review to determine when it’s the right time. 

  1. When was the last time your website was updated? The general rule of thumb is to update or redesign your website once every three years to keep up with market standards.
  2. Does your patient portal offer online bill-paying and appointment management? These are functions your patients will seek out. 
  3. Are keywords implemented into your website content? This is important for ranking on search engines. 
  4. Is your website design comparable to other modern healthcare brands? An older-looking website can deter patients from trusting your brand. 

Sometimes It Just Takes a Few Small Adjustments…

A complete remodel is not always necessary when it comes to revamping your healthcare website. Oftentimes, it just takes a few small updates to make it more attractive to inquiring patients. First, ensure your website is user-friendly by optimizing its layout and navigation to provide a seamless experience for visitors. This includes organizing information in a clear and concise manner, making it easy for users to find what they are looking for quickly. 

Additionally, regularly updating your site with fresh content such as blog posts or patient testimonials can help boost your search engine rankings and attract more traffic. Another small update you can make is switching your images from Stock to personalized images. This will give patients a better idea of what your practice looks like and can provide a more defined visual. 

The Potential of a Complete Website Redesign

Every once in a while, it is time to completely redo your website – from graphics to content. Whether you consider this due to a rebrand or a lack of organic website leads, your approach will generally remain the same. When done correctly, an updated website can result in increased traffic, higher engagement, and improved conversion rates. 

Finding a Team that Understands the Unique Demands of a Healthcare Website

When looking for a team to develop and maintain a healthcare website, it is crucial to find professionals who understand the unique demands of this industry. Healthcare websites require a deep understanding of medical terminology, compliance with regulations such as HIPAA, and the ability to prioritize patient confidentiality and data security. A skilled team will be well-versed in designing user-friendly interfaces that cater to patients’ needs, while also ensuring the site is accessible to individuals with disabilities. 

Website Development with NewGen Marketing

NewGen Marketing is a modern marketing agency specializing in healthcare. Our team deeply understands the unique demands of the healthcare industry and offers an integrated variety of services for inquiring healthcare brands and providers. Our website development team consists of website designers, graphic designers, IT professionals, and experienced content writers. 

Connect with the team at NewGen Marketing today.