by Chloe Cassar | Jun 11, 2024 | Healthcare Marketing
The Importance of a Functional Medical Website A brand’s medical website is typically the most-visited channel used in its marketing strategy. Therefore, it is incredibly important for marketers to invest in their website and periodically update it to ensure it is up...
by Chloe Cassar | Jun 4, 2024 | SEO Analysis
Developing an Effective Marketing Strategy for a Healthcare Brand Creating a comprehensive marketing SEO strategy for healthcare brands is a multilevel task requiring a significant understanding of the industry. The healthcare industry is heavily regulated, requiring...
by Chloe Cassar | May 29, 2024 | Healthcare Marketing, Uncategorized
Catering Your Content to Your Target Audience Defining your target audience is an important step in creating quality content. Understanding your audience’s wants and needs can help you determine the most appropriate approach to content creation. Depending on your...
by Chloe Cassar | May 21, 2024 | Customer Acquisition
Understanding the Value of Salesforce in a Competitive Market The healthcare industry has become incredibly competitive, especially over the last decade as more and more providers have maximized their marketing efforts. Salesforce offers a competitive edge over...
by Chloe Cassar | May 13, 2024 | Digital Marketing
Your Practice is Centered Around Your Healthcare Website Investing in your healthcare website is one of the greatest decisions you can make as a healthcare professional. A brand’s website, specifically those in the healthcare industry, is often the first stop that...
by Chloe Cassar | May 7, 2024 | Social Media Marketing
The Power of Social Media in the Healthcare Industry During the COVID era, more and more patients turned to social media to find time-sensitive information about the mysterious disease that was affecting the whole world. Now, in a mostly post-COVID time, patients...
by Chloe Cassar | Apr 24, 2024 | Blogs
What is Salesforce Health Cloud? Salesforce Health Cloud is a platform designed for health organizations to optimize operations and efficiency. Without a centralized system holding patient data, scheduling, and payments, it can become incredibly difficult for...
by Chloe Cassar | Apr 18, 2024 | Healthcare Marketing
A New Google Core Update is Underway In March 2024, Google released a new Google core update that might change how you produce website content. Due to the rise in AI-generated content, Google is adjusting the algorithm to favor more thoughtful, unique content and...
by Chloe Cassar | Apr 9, 2024 | Digital Marketing, Marketing Analytics
The Power of an Updated Healthcare Website If you work in the healthcare industry, it is no secret that the industry has drastically changed over the last few years. During the pandemic, it became crystalized that the industry has permanently changed to make the...
by Chloe Cassar | Apr 2, 2024 | Customer Acquisition
Understanding Preferences of Older Demographics All generations have their preferences when it comes to the kind of care they receive from their healthcare providers. Understanding different generations’ unique preferences can help providers tailor their...
