A New Google Core Update is Underway

In March 2024, Google released a new Google core update that might change how you produce website content. Due to the rise in AI-generated content, Google is adjusting the algorithm to favor more thoughtful, unique content and minimize the presence of mass-produced AI content. We’ve all noticed an uptick in spammy content since AI pages became more prevalent, and now, finally, Google is addressing these issues. 

This Google Core Update aims to decrease mass-produced spam content by flagging inaccurate information, expired domains, and “SEO spammers”. It is important to note that as this Google Core update rolls out, it may cause steady websites to fluctuate in SEO rankings due to the removal of spam websites and the evolving algorithm. When addressing this significant algorithm update, a representative from Google reflected on their 2022 update which aimed to make spam content less prominent on search engine rankings, and said they utilized the results to create an intentional plan for the March 2024 update that is now upon us. 

NewGen Marketing is a modern marketing company offering advanced services to brands seeking an integrated marketing approach. We understand the importance of a well-ranked website and understand the benefits it can bring to your business. Therefore, our team comprises dedicated professionals, diverse in specialization, to help you achieve your sales and marketing goals. 

How the Google Core Update is Addressing Low-Quality Spam Content

The overall goal of March’s Google Core Update is to ensure that ranked content is made by people, for people. It seems that Google shares our frustrations with the recent increase in AI-generated content and spam sites clogging the rankings. Luckily, they have begun rolling out a plan to put this issue to bed. 

How is Google going about implementing these changes? Let’s talk about it. With the Google Core Update, Google also updated their E-E-A-T (experience, expertise, authoritativeness, and trustworthiness) regulations which monitor content quality. These guidelines include, but are not limited to the following:

  • The content is written by industry experts
  • Clear citations and references
  •  Contact information should be provided
  • Information stays up-to-date

According to Google, AI-generated content is acceptable as they understand AI is a tool for various occasions. Instead, they are penalizing poor AI content that is not factual, is mass-produced, or spreads misleading information. With this in mind, brands can confidently use AI to improve their content, but not depend on it to the extent it diminishes the quality or reliability of their work. 

What Does This Mean for Your Brand’s Website?

This update aims to improve search results by rewarding high-quality content that is relevant, trustworthy, and authoritative. For website owners, this means that their sites may experience fluctuations in rankings and traffic as Google reassesses the content and overall quality of their pages. 

It is crucial for website owners to regularly monitor their site’s performance, analyze changes in traffic and rankings, and make necessary adjustments to ensure compliance with Google’s latest standards. By focusing on producing high-quality content that meets users’ needs and preferences, website owners can adapt to the evolving search landscape and maintain or enhance their online visibility and presence.

Website Development and Content Creation with NewGen Marketing

NewGen Marketing offers modern marketing services to healthcare brands looking to expand or improve their marketing efforts. We understand the value of an integrated marketing strategy, and we help brands achieve their version of success. Whether you are seeking call center services or a team of dedicated content specialists, we’ve got you covered. 
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