Understanding Preferences of Older Demographics
All generations have their preferences when it comes to the kind of care they receive from their healthcare providers. Understanding different generations’ unique preferences can help providers tailor their services to be a better fit. While Millennials and Gen Z have embraced online scheduling and telehealth for convenience, Boomers prefer a more individualized, personal approach. This often means they like to schedule their appointments in person far in advance, prefer simplistic marketing, and tend to be most comfortable with their primary care providers.
Although many healthcare providers are switching to a digital marketing approach, it is important to ensure a balance to appeal to older generations. In fact, Baby Boomers are currently the generation of individuals who use healthcare most. Therefore, it is very important for healthcare marketers to offer accessible options for individuals who prefer it, as well as continue to utilize traditional marketing strategies.
Catering Care Towards Boomers and Older Demographics
In terms of care, there are different ways that healthcare providers can make their services more accessible for older generations. At NewGen Marketing, we work with various healthcare brands to help them improve their clinic and expand their market. You can completely transform your practice by embracing various marketing channels and understanding and accepting your diverse clientele’s needs.
NewGen Marketing is a modern marketing agency specializing in healthcare. We understand the unique qualities of the healthcare industry and are dedicated to helping brands of all sizes achieve their version of success. Whether you have plans to expand or are hoping to track down more leads, we’ve got you covered. Continue reading to learn about NewGen’s top tips to reach older generations of individuals.
Make Digital Communication Simple
Digital communication is not the most common form of communication for Boomers, but it has become increasingly more common for healthcare brands. Although older individuals are not digital natives, they are capable of working with direct online channels for scheduling and health management. The issue is that many digital healthcare systems are incredibly complex and difficult to navigate in terms of appointment scheduling and prescription refills. By utilizing simple software and also offering over-the-phone and in-person scheduling, healthcare clinics can appeal to all demographics.
Take Time to Understand Their Wants and Needs
Healthcare professionals must take the time to understand and cater to the unique needs and desires of older generations. With a growing aging population, practices must provide adequate care that is tailored to their preferences and values. By taking the time to listen and empathize with older patients, we can ensure they feel respected, valued, and understood. This not only enhances their overall quality of care but also improves their health outcomes and satisfaction with the healthcare experience. Generally, older patients just want to feel heard and appreciate a detailed treatment plan, referrals, and empathy.
Utilize Storytelling and Testimonials
Older generations appreciate storytelling and testimonials for healthcare marketing because they hold a deep respect for personal experiences and value the wisdom that comes with age. They have lived through decades of advancements in medicine and healthcare, making them more skeptical of traditional advertising methods. Hearing real accounts from individuals who have benefited from a particular treatment or service resonates with them on a more emotional level, providing reassurance and credibility.
How Can NewGen Help You Reach Older Demographics?
We are a full-service marketing agency offering advanced services to healthcare brands of all sizes. Whether your brand is seeking a motivated team of content creators or an integrated call center, we can help. Connect with our team today to get started.