by Briley Cienkosz | Dec 8, 2020 | Uncategorized
It’s time to end the misconception that SEO and SEM are polar opposite marketing strategies, when in fact they are two sides of the same coin. Understanding that both strategies bring different strengths to your marketing efforts is the first key to realizing that...
by Briley Cienkosz | Dec 1, 2020 | Uncategorized
Is your health care business looking for new ways to improve organic search engine rankings, drive high-quality traffic to your website, convert more website visitors into patients and expand your brand presence? If so, did you know that there’s one marketing strategy...
by Gary Mancini | Nov 2, 2020 | Healthcare Marketing
We live in a patient-centric economy — so why not let patients help drive your marketing efforts? Patient testimonials are an engaging, cost-effective way to combat patient skepticism around advertising, attract new patients to your health care business and...
by Gary Mancini | Oct 27, 2020 | Brand, Digital Marketing, Healthcare Marketing
Like any business trying to survive, your primary goals are to acquire new customers, convert them and build a loyal customer base that helps support sustainable growth. And there’s a shared denominator driving these goals: a robust marketing plan. As your business...
by Gary Mancini | Sep 30, 2020 | Brand, SEO Analysis, Uncategorized
In many cases, your health care website is the first place patients interact with your brand, services, products and medical providers. While your marketing team is optimizing the home page and cranking out relevant blogs to engage patients, leave some time to work on...
by Gary Mancini | Aug 31, 2020 | Customer Acquisition, Marketing Analytics
How do you know that your customers are satisfied with the service they receive from their brand? If your company doesn’t have a system in place for tracking and measuring customer satisfaction, you’re neglecting a key factor that contributes to brand loyalty and...
by Gary Mancini | Aug 18, 2020 | Customer Acquisition, Digital Marketing
In today’s fast-paced, digital-first world, health care companies can no longer rely on traditional marketing tactics alone to grow and nurture a business. Customers expect more from the brands they turn to for products and services: a wealth of resources and...
by Gary Mancini | Jul 30, 2020 | Customer Acquisition, Uncategorized
If your business is suffering from a slowdown in sales right now, you’re not alone. Businesses across all industries are struggling to survive in a climate of reduced spending, fluctuating demand and high unemployment rates as the COVID-19 pandemic continues to spread...
by Gary Mancini | Jul 16, 2020 | Brand, Customer Acquisition, Marketing Analytics
2020 is shaping up to be a difficult year for businesses. Due to the fluctuating market, your company may have made budget cuts across several departments, including the marketing department. The good news is that there are multiple ways you can advertise on a tight...
by Gary Mancini | Jun 25, 2020 | Brand, Customer Acquisition
Today’s customers don’t blindly trust health care companies like they once did, and increasingly they also don’t trust traditional advertising techniques. But marketing has a valuable role in the health care industry, and used correctly it can help your company...
