Does Your Health Care Business Need a Blog?

by | Dec 1, 2020 | Uncategorized | 145 comments

Is your health care business looking for new ways to improve organic search engine rankings, drive high-quality traffic to your website, convert more website visitors into patients and expand your brand presence? If so, did you know that there’s one marketing strategy that can help you achieve all those goals in a cost-effective way?

We’re talking about blogging. Blogging is an incredibly valuable aspect of a well-rounded content marketing strategy. On average, companies with blogs produce an average of 67% more leads monthly than companies that don’t blog.

When it comes to marketing, the pen is mightier than the sword. Keep reading to learn more about the benefits of health care blogging.  

Why Aren’t More Health Care Companies Blogging?

If a regularly maintained blog can improve your search engine rankings, expand brand visibility and help drive new website traffic, then why aren’t more health care companies blogging? The simple answer is that it’s time consuming. To see SEO and web traffic results from a blog, you not only have to craft a well-researched, well-organized and engaging article, but you have to publish blogs on a consistent basis. Many business owners start blogging with a DIY attitude, only to find they don’t have the time or energy to write and maintain a blog alongside the daily responsibilities of running a business.  

Another thing we see frequently is business owners who say that blogging doesn’t work. In a lot of cases, we find that’s because businesses start blogging with no strategy behind it. Blogging can do wonders for your health care practice, but only if you’ve done the research to know what your customers are looking for, and if you’re optimizing blogs with relevant keywords. 

At NewGen Marketing, we’re here to tell you: it’s OK if you don’t know the strategy behind effective blogging, because we do. Outsourcing your content services can be a smart and cost-effective choice to get your blog rankings off the ground. Our team of experts has the SEO know-how and the skilled copywriters to help your blogs start driving quality website traffic. One of the primary benefits of health care blogging is its lifetime value: a highly ranked blog can continue generating traffic over time.   

Keep reading to learn 5 more reasons why you should have a medical blog. 

5 Benefits of Health Care Blogging

1. SEO. Writing relevant, organized blogs with rich, valuable keywords can catapult your content to the top of search engine result pages (SERPs) on Google and other search engines. Publishing regular, SEO-optimized content gives your company a better chance of ranking for relevant searches about the products and services you provide. As part of the ranking process, Google looks for fresh, relevant content on active websites — meaning your business will benefit from writing and posting consistent content.  

2. Relationship building. Your website is often the first and only place where potential new customers are exposed to your brand before choosing a provider. Publishing useful, informative and educational content helps website visitors feel more comfortable with your practice. You can deepen the trusting relationship by publishing content about the specific features and benefits of your services. Additionally, you can showcase your providers with in-depth articles to help new patients feel more connected to your brand before coming in for an appointment.   

3. Credibility and authority. Today, patients are spending less time choosing the first health care provider they stumble across and more time choosing the right health care provider to meet their needs. Blogging can help you stand apart from competitors and demonstrate credibility and authority in your field. Writing about modern health care and current health care trends helps potential patients feel confident that you’re an informed provider. Additionally, writing in-depth blogs about the specific services you provide helps potential patients feel confident that they can trust you with their care. 

4. Lead nurturing. Blogging is a great strategy to help you attract and engage potential customers at all stages of the buyer’s journey. One effective blogging technique is to make a list of the FAQs patients are asking at each stage of the decision-making process, and create well-written and useful blog posts for each one.    

5. Lead generation. Once you’ve attracted a new visitor to your website with an engaging blog, don’t leave them hanging at the end of it. Blogging can help you take the next step in converting visitors into new patients. Make sure to include a strong call-to-action on every blog with a simple next step visitors can take — downloading a brochure, calling to schedule an appointment, signing up for a newsletter or booking an appointment online.    

Need Help With Your Marketing? Contact NewGen Marketing Today.

At NewGen Marketing, our executive team has spent decades driving marketing and sales initiatives for industry-leading health care brands. We offer broad-spectrum marketing services, including strategy and investment, analytics, paid media, social media, remarketing, content marketing and acquisition. We rely on performance marketing strategies to ensure you’re not wasting a single dollar that you’re putting into marketing spend.

Ready to hire a marketing agency who can drive more to your bottom line? Contact NewGen Marketing today for a free consultation.

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