by Briley Cienkosz | May 4, 2021 | Customer Acquisition
Health care call centers help medical practices provide faster, better customer service and meet patient expectations for personalized, individual care and attention. A call center with trained and experienced agents streamlines patient communications in one place and...
by Briley Cienkosz | Apr 21, 2021 | Customer Acquisition
Salesforce Health Cloud is a robust, cloud-based CRM solution designed specifically to meet the unique needs of the health care industry. Health Cloud helps medical providers attract and retain patients, streamline care processes, and deliver value-based...
by Briley Cienkosz | Apr 7, 2021 | Customer Acquisition
Salesforce is a well-known leader in enterprise customer relationship management (CRM) solutions, customer service platforms, analytics and marketing automation. In 2015, Salesforce partnered with leading health care companies to create a cloud-based software solution...
by Bill Horne | Mar 31, 2021 | Customer Acquisition, Healthcare Marketing
From 2005 to 2015, I served as CEO and chairman of the board at Laser Spine Institute (LSI), where we worked with an amazing and performance-driven team to grow the company from a single-facility organization with nine employees to a robust, seven-facility...
by Briley Cienkosz | Mar 8, 2021 | Brand, Digital Marketing
Are customer reviews and testimonials really THAT important? In a word….yes. Brand reputation is critical to consumers making a purchasing decision, and the types of online reviews you have demonstrate your trustworthiness and credibility. Today’s research-savvy...
by Briley Cienkosz | Mar 1, 2021 | Digital Marketing
A beautiful website design, stunning imagery, fresh and engaging content……while these elements are all necessary for building a memorable online presence, they can only take you so far if consumers can’t find your website on Google. Incorporating search...
by Briley Cienkosz | Feb 8, 2021 | Brand, Healthcare Marketing
Branding is still a relatively new concept in the health care industry. Back in the day, health care companies had no need for branding because consumers had far fewer choices when it came to providers. In that environment, providers could sit back and let consumers...
by Briley Cienkosz | Feb 1, 2021 | Healthcare Marketing, SEO Analysis
Your website is your most valuable online asset. It’s where visitors come to find out more about you and decide if you’re trustworthy enough to hold their health and well-being in your hands. The website is where the majority of new patients will see your name for the...
by Briley Cienkosz | Jan 4, 2021 | Brand, Healthcare Marketing
When was the last time you saw someone browse through a Yellow Pages looking for a product or service? It’s more likely that you saw someone browsing a search engine on their smartphone or laptop. Today, your potential customers are looking for you online, which means...
by Briley Cienkosz | Dec 31, 2020 | Brand, Healthcare Marketing
If your company isn’t creating a new marketing plan every year, you’re missing out on opportunities to grow your business and prove marketing return on investment. An annual marketing plan helps your team set and achieve marketing goals, maximize your budget, and...
