by Sara Cheesewright | Oct 19, 2021 | Brand
Unlike Apple or Netflix or Nike, most health care brands are not household names. But that doesn’t mean that branding isn’t every bit as important in the health care industry as it is in other industries. In fact, health care branding is a crucial step toward...
by Briley Cienkosz | Sep 16, 2021 | Uncategorized
How does your medical practice currently keep track of patient data? Are you still using a combination of spreadsheets, paper forms, saved email confirmations, physical filing cabinets and even sticky notes to manage critical business documentation and customer...
by Briley Cienkosz | Sep 1, 2021 | Uncategorized
A call center is a valuable asset to help medical practices deliver better patient experiences, demonstrate exceptional customer service, educate and convert new patients, and retain loyal patients. But the success and effectiveness of a medical call center is highly...
by Briley Cienkosz | Aug 9, 2021 | Healthcare Marketing
Online lead generation is one of the most significant challenges medical practices face. Why is that? For one, many medical marketers are tackling a whole new landscape. Where word-of-mouth referrals and print advertising once ruled the day, now the vast digital...
by Briley Cienkosz | Aug 9, 2021 | Customer Acquisition
Patient loyalty and retention are primary drivers of a medical practice’s long-term success. But earning patients’ loyalties is harder than ever in today’s patient-centric marketplace. Modern patients demand that health care providers meet high expectations for...
by Briley Cienkosz | Jul 21, 2021 | Healthcare Marketing
Building a brand reputation isn’t as straightforward as it used to be. In the past, word-of-mouth referrals and advertising helped medical practices attract new patients and grow sustainably. Today, while word-of-mouth marketing is still valuable, medical practices...
by Briley Cienkosz | Jul 7, 2021 | Healthcare Marketing
Getting patients engaged in their health care has always been one of the biggest challenges medical practices face. In the past, tools to facilitate better communications and more efficient processes were limited to paper records, the telephone, and eventually the...
by Briley Cienkosz | Jun 17, 2021 | Healthcare Marketing
Chances are, you’re not the only kid on the block anymore — health care is a rapidly growing field that becomes more competitive every year. And that means you can’t simply build your medical practice and wait for patients to fall into your arms (or, well, walk...
by Briley Cienkosz | Jun 3, 2021 | Healthcare Marketing
Sustainable growth is the lifeblood of your medical practice, but increasing patient volume and driving consistent growth is harder than ever in a crowded, competitive field. And unlike years past, growth today isn’t dictated by word-of-mouth referrals — medical...
by Briley Cienkosz | May 19, 2021 | Customer Acquisition, Healthcare Marketing
The digital era has ushered in a lot of fun and buzzy new ways for health care marketers to connect with patients online — we’re talking social media, video marketing, blogging and more. Compared to tweets, Facebook Live, and YouTube videos, email marketing...
