by admin | Dec 14, 2022 | Digital Marketing, Healthcare Marketing
With the year coming to a close, there is no better time than now to revamp your website. Your brand’s website is one of the keys to being a successful brand as having one can result in new leads, brand growth, and increased patient engagement. But what exactly...
by Chloe Cassar | Dec 7, 2022 | Healthcare Marketing
Social Media for Healthcare Over the last few years, social media has become an important marketing touchpoint for healthcare businesses. As many industries have shifted toward social media, people have been spending significantly more time on these platforms. Now,...
by admin | Nov 30, 2022 | Healthcare Marketing
We live in a world that is constantly evolving. In part, it is due to the aftermath of Covid-19. The industry most impacted by the pandemic is healthcare as the issue revolves around it. Covid-19 not only affecting healthcare as a whole but also inadvertently changing...
by Chloe Cassar | Nov 23, 2022 | Healthcare Marketing
Why is Your Healthcare Website Important? Your healthcare website is a direct reflection of your practice. It should be an easy avenue for patients to schedule appointments, find documents and insurance information, and learn more about your services. Additionally,...
by admin | Nov 16, 2022 | Healthcare Marketing
It is no secret that healthcare marketing is constantly changing. We are ushering in a new age of marketing where technology is becoming an increasingly valuable tool. What sparked this drastic change was the effects of Covid-19 and with it meant that healthcare would...
by Chloe Cassar | Nov 9, 2022 | Customer Acquisition, Digital Marketing, Healthcare Marketing
Does Your Practice Need a Call Center? When a patient calls your office to speak with a representative, this is often the first interaction they will have with your team. If they are on hold for an extended period or feel overlooked, they will likely associate this...
by admin | Nov 2, 2022 | Healthcare Marketing, SEO Analysis
Search engine optimization, or SEO, is your greatest asset when it comes to healthcare marketing. In this process, your website’s technical configuration, content relevance, and link popularity are optimized. The result of this is your website increases in...
by Chloe Cassar | Oct 26, 2022 | Healthcare Marketing
When we think of marketing our healthcare practices, we immediately think of our websites, referral program, and maybe even social media. However, one of the most critical and often overlooked strategies is ensuring that your practice accumulates patient testimonials...
by Chloe Cassar | Oct 19, 2022 | Brand, Customer Acquisition, Digital Marketing, Healthcare Marketing, SEO Analysis, Social Media Marketing
The year may be coming to a close, but it has not ended yet. This means you should lose no time creating a healthcare marketing strategy to finish the year strong. With 2023 on the horizon, you should consider what effective strategies have helped your brand thus far...
by Chloe Cassar | Oct 12, 2022 | Digital Marketing, Healthcare Marketing, Social Media Marketing
Maximizing Your Healthcare Content Marketing Having a consistent healthcare content strategy is imperative when it comes to marketing your practice. Although social media may not be the first thing that comes to mind regarding healthcare content marketing, it has...
