The Importance of Patient Reviews and Testimonials

Online patient reviews and testimonials are often the first place inquiring patients will go when researching a practice or provider. These reviews offer an inside look into what a visit to a medical practice may look like. Positive reviews can attract new patients and enhance the provider’s reputation, whereas more critical reviews can highlight areas that have room for improvement. 

NewGen is a modern marketing agency specializing in brands within the health and wellness industries. We understand that marketing within this field is complex and requires a unique approach for success. We work closely with healthcare brands to advise them on the most effective practices that can lead their brand to success. 

The Impact of Patient Reviews on Patient Decision-Making

In today’s digital age, patients have access to a plethora of online information regarding different medical providers. These reviews can help them make important medical decisions regarding their care and the quality of service they receive. 

Patient reviews and testimonials are available across the internet. While Google is the most accessible and common space to find patient reviews, there are various other places such as Healthgrades, ZocDoc, and Yelp. All doctors must encourage their patients to write reviews so inquiring patients can access this information.  

Encouraging Patients to Leave Reviews

You may be wondering – how can you encourage patients to leave reviews? The simple answer is that asking them is always an excellent option. For the most part, many patients are happy to share their experiences. However, some medical professionals find it difficult to collect reviews and have to find different ways to encourage patients to leave them. 

Creating an in-house strategy to encourage your patients to leave reviews is another option. After the patient visits their doctor, the receptionist can ask if they would like to leave a review using a tablet. This prevents patients from forgetting and allows them to complete the task quickly and not having to worry about it once they leave. 

Addressing Negative Patient Reviews

Doctors can address negative patient reviews by acknowledging the feedback and expressing empathy towards the patient’s concerns. Doctors need to respond promptly, professionally, and courteously to negative reviews, demonstrating a commitment to patient satisfaction and quality care. 

To effectively address these reviews, doctors should sincerely apologize for any perceived shortcomings or misunderstandings and attempt to resolve the issue promptly. Additionally, doctors can use negative feedback as an opportunity for reflection and improvement by evaluating their practices, communication skills, and bedside manner. 

How Can NewGen Marketing Help?

NewGen Marketing is a modern marketing agency helping brands achieve their goals. Within the healthcare industry, it can be challenging to create original, compelling content, making it important to find inspiration in unique places. 
Is your healthcare brand looking to implement new marketing strategies? Connect with NewGen today to get started.