The Potential of Video Content in 2024

Video content is quickly taking over social media and has become a primary marketing source for many brands. The use of this content form allows for a more personal approach and helps users get to know the brand on a deeper level. Although video content became increasingly popular on TikTok, other social media platforms quickly followed suit and now have separate locations where users can access short-form videos. Now that most social media platforms have space for short-form vertical videos, marketers can place their video content onto each platform for maximum reach. As 2024 continues, we expect video content to be the center of most brands’ social media strategy. 

NewGen Marketing is closely monitoring the rise of TikToks and Reels and exploring the ways medical professionals can utilize this content form to increase engagement and reach. Our team is constantly exploring new and innovative ways to make social media more intentional and optimize it for engagement amongst social media users. Continue reading to learn more about video content creation in 2024 and how NewGen can help you achieve your content marketing goals. 

Creating Engaging and Informative Video Content for Medical Brands

Creating interesting content for healthcare brands may seem like a challenge, but you just have to look at it through a different lens. Separate what you know about video content and understand that medical-related content needs a new approach. Ideally, medical video content should be an even blend of informative and engaging. Patients should walk away from the video feeling more informed, but they should also be interested enough to watch the entire video. To do this properly, video content should be relatively fast-paced, feature an individual, and should tell a story in a digestible manner. 

Optimizing Content for TikTok and Instagram Reels

Finding success on TikTok and Instagram Reels can be a challenge, but once you determine a routine, it is actually quite manageable. Users on TikTok and Instagram like to connect with the creators and have a visual understanding of them. For this reason, we advise that brands find a “brand representative” to be featured throughout their video content. Additionally, you will want to establish an approach, whether it is comedic, following trends, or pulling on heartstrings. Sticking to a singular approach can help you find followers who enjoy your content and will continue following as you post more. 

Top Tips to Optimize Video Content in 2024

You will want to follow a few steps when trying to find success on big social media platforms such as TikTok or Instagram Reels. It is important to keep an open mind and understand that finding your niche approach will take some time. Almost every brand goes through transitional periods when initially trying to determine the most successful approach to content on social media. 

Below, you can find a general overview of what you will want to do when creating video content for a healthcare brand.

  1. Find your target audience.
  2. Tailor your content to your audience’s preferences.
  3. Implement SEO strategies to help you reach your audience.
  4. Monitor video content performance to determine what is successful. 
  5. Rethink your content approach every month or so to stay on top of trends.

Finding a Dedicated Team for Video Content Creation

Outsourcing a team of dedicated content creators is important for healthcare brands wanting to expand their marketing efforts. Content creation teams do more than just create content, they are also researching new trends and curating a unique and special approach for the brand’s target audience. We work slowly with the brand to establish their goals, then we explore different ways to achieve them. Once we have a plan, we will experiment with different types of content to see what is most successful. As we all know, the best marketing strategies were curated through endless trial and error. 

NewGen Marketing blends traditional content creation with the needs of the healthcare industry. Our team consists of industry experts who are deeply familiar with the current social media landscape which allows us to curate content that will reach each brand’s target audience. 

NewGen Marketing

NewGen Marketing is a modern marketing agency specializing in services geared towards healthcare brands. We understand that the rise of video content has thrown many marketers for a loop, especially within the healthcare industry. 

How can I be informative without being boring? How can I find my niche audience amongst the millions of TikTok users? If you’ve been asking yourself these questions, we have answers for you. Connect with us today to get started on your new and improved content strategy.