by admin | May 24, 2023 | Brand, Digital Marketing, Healthcare Marketing
We hear the phrase “modern age” relatively often but what does this mean for healthcare marketing? Healthcare marketing is entirely different now than it was five years ago. It has become a competitive field and to be a successful healthcare brand marketing has to be...
by Chloe Cassar | May 17, 2023 | Digital Marketing, Healthcare Marketing, SEO Analysis
Why Is SEO for Healthcare Marketing Important? Search engine optimization, commonly referred to as SEO, is a critical tool for healthcare organizations looking to establish their online presence, reach more patients, and promote their services. In today’s digitally...
by Chloe Cassar | May 10, 2023 | Digital Marketing, Healthcare Marketing, SEO Analysis
Optimizing Your Healthcare Website Your healthcare website is a direct reflection of your practice. It is often the first place inquiring patients visit when selecting a healthcare provider online. In fact, 77% of individuals will perform an online search before...
by admin | May 3, 2023 | Brand, Digital Marketing, Healthcare Marketing
The digital marketing scene has become increasingly competitive and the same can be said for healthcare. Every healthcare brand is vying for the attention of patients and is doing everything it can to do so. This ranges from content creation to social media campaigns,...
by Chloe Cassar | Apr 19, 2023 | Brand, Digital Marketing, Healthcare Marketing
Are You Using Healthcare CRM Software? In recent years, Salesforce has become a significant marketing tool that many healthcare brands use. This is due to its ability to track and manage leads, create personalized experiences, and drive omnichannel support. Healthcare...
by Chloe Cassar | Mar 15, 2023 | Customer Acquisition, Digital Marketing, Healthcare Marketing
Healthcare Marketing Healthcare marketing is significantly different from other industries. This is primarily due to the fact that we are speaking to patients, not customers. Additionally, our audiences are searching for medical services, as opposed to tangible...
