by Briley Cienkosz | Dec 31, 2020 | Brand, Healthcare Marketing
If your company isn’t creating a new marketing plan every year, you’re missing out on opportunities to grow your business and prove marketing return on investment. An annual marketing plan helps your team set and achieve marketing goals, maximize your budget, and...
by Gary Mancini | Oct 27, 2020 | Brand, Digital Marketing, Healthcare Marketing
Like any business trying to survive, your primary goals are to acquire new customers, convert them and build a loyal customer base that helps support sustainable growth. And there’s a shared denominator driving these goals: a robust marketing plan. As your business...
by Gary Mancini | Sep 30, 2020 | Brand, SEO Analysis, Uncategorized
In many cases, your health care website is the first place patients interact with your brand, services, products and medical providers. While your marketing team is optimizing the home page and cranking out relevant blogs to engage patients, leave some time to work on...
by Gary Mancini | Jul 16, 2020 | Brand, Customer Acquisition, Marketing Analytics
2020 is shaping up to be a difficult year for businesses. Due to the fluctuating market, your company may have made budget cuts across several departments, including the marketing department. The good news is that there are multiple ways you can advertise on a tight...
by Gary Mancini | Jun 25, 2020 | Brand, Customer Acquisition
Today’s customers don’t blindly trust health care companies like they once did, and increasingly they also don’t trust traditional advertising techniques. But marketing has a valuable role in the health care industry, and used correctly it can help your company...
by Gary Mancini | Jun 3, 2020 | Brand
The coronavirus crisis has upended all expectations for the near future. It’s also upended brand strategy plans for businesses across the globe. Your messaging can’t be “business as usual” right now; while it’s crucial that your company keep marketing, your brand must...
