by Briley Cienkosz | Mar 8, 2021 | Brand, Digital Marketing
Are customer reviews and testimonials really THAT important? In a word….yes. Brand reputation is critical to consumers making a purchasing decision, and the types of online reviews you have demonstrate your trustworthiness and credibility. Today’s research-savvy...
by Briley Cienkosz | Feb 8, 2021 | Brand, Healthcare Marketing
Branding is still a relatively new concept in the health care industry. Back in the day, health care companies had no need for branding because consumers had far fewer choices when it came to providers. In that environment, providers could sit back and let consumers...
by Briley Cienkosz | Jan 4, 2021 | Brand, Healthcare Marketing
When was the last time you saw someone browse through a Yellow Pages looking for a product or service? It’s more likely that you saw someone browsing a search engine on their smartphone or laptop. Today, your potential customers are looking for you online, which means...
by Briley Cienkosz | Dec 31, 2020 | Brand, Healthcare Marketing
If your company isn’t creating a new marketing plan every year, you’re missing out on opportunities to grow your business and prove marketing return on investment. An annual marketing plan helps your team set and achieve marketing goals, maximize your budget, and...
by Gary Mancini | Oct 27, 2020 | Brand, Digital Marketing, Healthcare Marketing
Like any business trying to survive, your primary goals are to acquire new customers, convert them and build a loyal customer base that helps support sustainable growth. And there’s a shared denominator driving these goals: a robust marketing plan. As your business...
by Gary Mancini | Sep 30, 2020 | Brand, SEO Analysis, Uncategorized
In many cases, your health care website is the first place patients interact with your brand, services, products and medical providers. While your marketing team is optimizing the home page and cranking out relevant blogs to engage patients, leave some time to work on...