by Chloe Cassar | Apr 20, 2022 | Digital Marketing, Healthcare Marketing
Your website is an extension of your healthcare practice. Oftentimes, when patients visit your healthcare website, they are in need of assistance, and it is the job of the website to offer help through interactive functions and clear navigation. Since healthcare is...
by Sara Cheesewright | Jan 17, 2022 | Customer Acquisition
Establishing a trusting relationship with your patients is a primary care goal for you as a provider. An engaging and communicative patient-provider relationship leads to better care plan adherence, fewer miscommunications and errors, better clinical outcomes, and...
by Sara Cheesewright | Dec 22, 2021 | Brand, Healthcare Marketing
A health care customer relationship management (CRM) platform is one of the most vital tools that modern practices need to operate successfully. The software captures and stores all your patient information and interactions in one place that everyone on your team can...
by Sara Cheesewright | Dec 8, 2021 | Digital Marketing, Healthcare Marketing
As a healthcare provider, you’re legally obligated to comply with the Health Insurance Portability and Liability Act (HIPAA), a federal law that sets standards to secure patients’ Private Health Information (PHI). In modern society, maintaining HIPAA compliance...
by Gary Mancini | Oct 27, 2020 | Brand, Digital Marketing, Healthcare Marketing
Like any business trying to survive, your primary goals are to acquire new customers, convert them and build a loyal customer base that helps support sustainable growth. And there’s a shared denominator driving these goals: a robust marketing plan. As your business...
