by Chloe Cassar | Jan 23, 2024 | Digital Marketing
Using Intel from Google to Improve Website Content We all know that Google releases its top searches yearly, but how can we use this information to improve content? Specifically, how can healthcare marketers use common search trends to populate higher on Google? We...
by Chloe Cassar | Jan 9, 2024 | Healthcare Marketing
Shifting Your Strategy to Shoot for Success in 2024 In order to navigate the ever-evolving landscape of the healthcare industry and remain ahead of competitors, it is crucial for businesses to proactively shift their marketing strategies toward success in 2024. With...
by Chloe Cassar | Jan 3, 2024 | Social Media Marketing
The Power of Instagram Stories for Healthcare Brands The Stories feature on Instagram and Facebook is a unique social media function that helps brands reach audiences in a new way. With the rise of new social media platforms like TikTok, Instagram lost its place as...
by Chloe Cassar | Nov 30, 2023 | Healthcare Marketing
The Importance of a Functional Healthcare Website Having an organized, content-heavy website is paramount to the success of modern healthcare brands. A well-designed healthcare website serves as a virtual gateway for patients to access crucial information about...
by Chloe Cassar | Nov 9, 2023 | Digital Marketing
Do Healthcare Brands Use Google Ads? Healthcare brands have begun to embrace using Google Ads throughout their marketing strategies. Google has quickly become the leading source of online advertising. It is also the optimal location for doctors to advertise their...