The Power of Instagram Stories for Healthcare Brands
The Stories feature on Instagram and Facebook is a unique social media function that helps brands reach audiences in a new way. With the rise of new social media platforms like TikTok, Instagram lost its place as the most used app for many social media users. This encouraged Meta to introduce new functions to encourage users to continue using the platform as much as they used to. Stories is one function completely separate from the rest of Instagram as they appear around users’ profile pictures and at the top of your followers’ feeds. Additionally, Instagram Stories only stay up for 24 hours, allowing users to post content that may stray away from their regular feed.
Instagram Stories are also located in a more high-traffic area since they are right at the top of the home page. Most users will click through stories before considering looking through their regular feeds. This is largely because Instagram has begun placing sponsored and paid advertisements throughout the regular feed which many users try to avoid. For this reason, IG Stories have become popular as they garner much more engagement than typical posts.
Creating Engaging and Informative Content for Instagram Stories
Creating quality content for Instagram Stories requires a strategic combination of creativity, research, and an understanding of the target audience. For healthcare providers, the approach to this form of storytelling will differ since the overall objective is to be informational and trustworthy while remaining engaging. In order to captivate readers, it is crucial to develop relatable narratives that highlight real-life experiences and challenges individuals face concerning their health.
How NewGen Is Using Instagram Stories for Our Healthcare Clients
At NewGen Marketing, we understand the value Instagram Stories add to our clients’ Instagram accounts. We use this feature to share quick-to-read content, quizzes and Q&As, and timely information about closures or other important information. Are you looking to add more Story content to next month’s content calendar? You’ve come to the right place! Continue reading to learn about NewGen’s top tips for creating Story content that your followers will be sure to engage with.
Making Your Stories Stand Out from the Rest
As Instagram users scroll through the Stories tab, they are searching for content that is different from the typical story created using Instagram. One way to stand out from competitors on Instagram is to create content using platforms like Canva or Photoshop (or any other design platform you prefer). Creating specialized content for your Instagram Stories will encourage more followers to interact with your content.
It is also important to ensure your content follows your brand guidelines. Although Stories allows you to stray away from the typical content users would find in your feed, it should still be recognizable. Using your brand’s colors, logo, and fonts is a great way to stay on brand while trying out a new content form!
Save Time-Sensitive Content for Story Content
Posting time-sensitive content to Instagram Story can be an effective strategy for healthcare brands to engage with their target audience in real-time. Given the fast-paced nature of the healthcare industry, brands must stay up-to-date and share relevant information promptly.
By utilizing Instagram Story’s features, such as stickers, text overlays, and polls, healthcare brands can share breaking news or important updates quickly and effectively. Whether it’s announcing a new medical breakthrough or providing tips for managing a specific health condition, posting time-sensitive content on Instagram Story allows brands to demonstrate their authority and commitment to keeping their followers informed.
The Perfect Place to Engage Your Audience
Instagram Stories is the ideal place to engage with your audience. Many users are hesitant to engage with accounts by publicly commenting and prefer communicating with brands privately through Instagram Stories. Whether you want to ask your audience questions, have them engage with polls and quizzes, or share patient testimonials, this is the perfect place for it.
Social Media Management with NewGen Marketing
NewGen Marketing offers social media content creation and management services to inquiring healthcare professionals. We work closely with our clients to deeply understand their brand and vision. Once this has been accomplished, our industry experts begin the content creation process. From here, we can organize content for several social media platforms that are sure to garner engagement and attention.
Interested in learning more about our services? Contact us today to learn more.