by Sara Cheesewright | Aug 3, 2022 | Digital Marketing, Healthcare Marketing
If you’re a well-established brand, you’ve probably at least heard of business-to-consumer healthcare. That is, as the name suggests, any business between the consumer and your brand. However, not as commonly discussed, would be business to business. B2B healthcare is...
by admin | Jul 27, 2022 | Healthcare Marketing
If you’re a healthcare brand in 2022, having a solid website is crucial to being successful. Having a website is just the first step but making sure your website has all the necessary tools for your audience is a task in and of itself. There is always so much to...
by Chloe Cassar | Jul 20, 2022 | Brand, Healthcare Marketing
Healthcare Branding – Is it Necessary? When we think of branding, we don’t automatically think of healthcare brands. Instead, our minds stray to large corporations, such as Coca-Cola or Nike. Although healthcare branding encompasses different attributes, it is...
by Chloe Cassar | Jul 20, 2022 | Healthcare Marketing, Uncategorized
Can Your Practice Benefit from a Call Center? Call centers are an essential component of a successful medical practice. Not only can it simplify a practice’s operations, but it can also help to bridge the gap between a patient and your practice. Traditional patient...
by Chloe Cassar | Jul 7, 2022 | Healthcare Marketing
Patient loyalty within healthcare plays a unique role in the industry. When customers choose their healthcare providers they are connecting with doctors, surgeons, dentists, and nurses that they will have an ongoing relationship. Unlike product brands, when a new...
by Sara Cheesewright | Jun 24, 2022 | Healthcare Marketing
Why is Brand Identity Important? Strong medical branding is vital to the success of any healthcare practice. Without proper marketing tools, it is very difficult to individualize your brand and set it apart from competitors. There are a variety of ways to accomplish...
