by Sara Cheesewright | Dec 8, 2021 | Digital Marketing, Healthcare Marketing
As a healthcare provider, you’re legally obligated to comply with the Health Insurance Portability and Liability Act (HIPAA), a federal law that sets standards to secure patients’ Private Health Information (PHI). In modern society, maintaining HIPAA compliance...
by Briley Cienkosz | Mar 8, 2021 | Brand, Digital Marketing
Are customer reviews and testimonials really THAT important? In a word….yes. Brand reputation is critical to consumers making a purchasing decision, and the types of online reviews you have demonstrate your trustworthiness and credibility. Today’s research-savvy...
by Briley Cienkosz | Mar 1, 2021 | Digital Marketing
A beautiful website design, stunning imagery, fresh and engaging content……while these elements are all necessary for building a memorable online presence, they can only take you so far if consumers can’t find your website on Google. Incorporating search...
by Gary Mancini | Oct 27, 2020 | Brand, Digital Marketing, Healthcare Marketing
Like any business trying to survive, your primary goals are to acquire new customers, convert them and build a loyal customer base that helps support sustainable growth. And there’s a shared denominator driving these goals: a robust marketing plan. As your business...
by Gary Mancini | Aug 18, 2020 | Customer Acquisition, Digital Marketing
In today’s fast-paced, digital-first world, health care companies can no longer rely on traditional marketing tactics alone to grow and nurture a business. Customers expect more from the brands they turn to for products and services: a wealth of resources and...
by Gary Mancini | Apr 8, 2020 | Customer Acquisition, Digital Marketing
Due to the current Covid-19 pandemic everyone has been advised to self quarantine at home, and this has affected businesses in a variety of ways. Here are some tips on how to strategize to not only keep your business afloat but make it succeed during and after...
