by Chloe Cassar | Apr 20, 2022 | Digital Marketing, Healthcare Marketing
Your website is an extension of your healthcare practice. Oftentimes, when patients visit your healthcare website, they are in need of assistance, and it is the job of the website to offer help through interactive functions and clear navigation. Since healthcare is...
by Sara Cheesewright | Dec 8, 2021 | Digital Marketing, Healthcare Marketing
As a healthcare provider, you’re legally obligated to comply with the Health Insurance Portability and Liability Act (HIPAA), a federal law that sets standards to secure patients’ Private Health Information (PHI). In modern society, maintaining HIPAA compliance...
by Briley Cienkosz | Mar 8, 2021 | Brand, Digital Marketing
Are customer reviews and testimonials really THAT important? In a word….yes. Brand reputation is critical to consumers making a purchasing decision, and the types of online reviews you have demonstrate your trustworthiness and credibility. Today’s research-savvy...
by Briley Cienkosz | Mar 1, 2021 | Digital Marketing
A beautiful website design, stunning imagery, fresh and engaging content……while these elements are all necessary for building a memorable online presence, they can only take you so far if consumers can’t find your website on Google. Incorporating search...
by Gary Mancini | Oct 27, 2020 | Brand, Digital Marketing, Healthcare Marketing
Like any business trying to survive, your primary goals are to acquire new customers, convert them and build a loyal customer base that helps support sustainable growth. And there’s a shared denominator driving these goals: a robust marketing plan. As your business...
by Gary Mancini | Aug 18, 2020 | Customer Acquisition, Digital Marketing
In today’s fast-paced, digital-first world, health care companies can no longer rely on traditional marketing tactics alone to grow and nurture a business. Customers expect more from the brands they turn to for products and services: a wealth of resources and...
