by Gary Mancini | Oct 27, 2020 | Brand, Digital Marketing, Healthcare Marketing
Like any business trying to survive, your primary goals are to acquire new customers, convert them and build a loyal customer base that helps support sustainable growth. And there’s a shared denominator driving these goals: a robust marketing plan. As your business...
by Gary Mancini | Aug 31, 2020 | Customer Acquisition, Marketing Analytics
How do you know that your customers are satisfied with the service they receive from their brand? If your company doesn’t have a system in place for tracking and measuring customer satisfaction, you’re neglecting a key factor that contributes to brand loyalty and...
by Gary Mancini | Jul 16, 2020 | Brand, Customer Acquisition, Marketing Analytics
2020 is shaping up to be a difficult year for businesses. Due to the fluctuating market, your company may have made budget cuts across several departments, including the marketing department. The good news is that there are multiple ways you can advertise on a tight...
by Gary Mancini | Mar 23, 2020 | Digital Marketing
Today’s health care field is more crowded and competitive than ever, especially in the digital landscape. In response, health care companies are making digital marketing a top priority in order to meet customer demand for access, credible information and resources,...
by Briley Cienkosz | Mar 16, 2020 | Customer Acquisition
As a business leader, do you know the primary factor setting brands apart in competitive fields? The answer is a customer-oriented focus on providing good customer service and a personalized customer experience. Today, customer service is the new battleground where...