by Chloe Cassar | Feb 13, 2024 | Digital Marketing
The Power of Brand Consistency in the Digital Age In this oversaturated age of marketing, brands have to go above and beyond to create unique content that patients recognize. Healthcare marketing, specifically, can be even more difficult because there is less space...
by Chloe Cassar | Feb 7, 2024 | Social Media Marketing
The Importance of Social Media for Healthcare Brands It’s no secret that social media has become a pivotal part of every brand’s marketing strategy. For healthcare brands, social media can be a bit complicated as navigating this landscape is quite different than other...
by Chloe Cassar | Jan 30, 2024 | Patient Communication
The Rise of Telehealth and What it Means for Providers Sometimes even when we feel our absolute worst, we can’t seem to justify going to the doctor. We all know the feeling of leaving an appointment with a quick prescription all too well, making a lengthy trip to your...
by Chloe Cassar | Jan 23, 2024 | Digital Marketing
Using Intel from Google to Improve Website Content We all know that Google releases its top searches yearly, but how can we use this information to improve content? Specifically, how can healthcare marketers use common search trends to populate higher on Google? We...
by Chloe Cassar | Jan 16, 2024 | Digital Marketing
The Future of AI for Healthcare AI, or artificial intelligence, is projected to become a huge factor in the healthcare industry as the new year begins to unfold. Already this year, we are beginning to see many AI tools shift from the experimental phases to real-world...
