The Importance of Social Media for Healthcare Brands

It’s no secret that social media has become a pivotal part of every brand’s marketing strategy. For healthcare brands, social media can be a bit complicated as navigating this landscape is quite different than other marketing channels. Despite social media’s complex nature, it has inarguably become an indispensable tool that many brands have used to maintain or grow their audience. 

You have likely heard the saying “Don’t believe everything you read on social media,” and while this is true, many healthcare brands are trying to be a trusting source of information. Brands like the Mayo Clinic, Cleveland Clinic, and Johns Hopkins Medicine all have well-developed social media platforms used for spreading important health information. By analyzing their successes, we can take away what audiences are looking for from healthcare brands on social media, and how different providers can expand their following. 

How Social Media Can Improve Patient Engagement and Education

Social media has emerged as a powerful tool for improving patient engagement and education in the healthcare industry. By leveraging social media platforms such as Facebook, Twitter, and YouTube, healthcare organizations can now easily share accurate and up-to-date information to their patients. This not only enhances patient education but also empowers individuals to take control of their health and well-being. Social media enables healthcare providers to engage with patients on a more personal level, offering them support, answering queries promptly, and fostering open communication channels.

At NewGen Marketing, we understand the value of patient education and how it can heavily influence the success of a patient’s treatment. We are a modern healthcare marketing agency helping medical brands expand their reach through various channels. Whether your healthcare brand is hoping to reach a new audience within social media or intends to expand your current following, continue reading. 

The Five Social Media Platforms You Should Be On

The social media platforms your brand chooses to utilize is just as important as the content you curate. Each social media platform has a unique audience, objective, and content format. Therefore, it is very important to determine your goals on each platform before beginning the content creation process. At NewGen Marketing, we typically recommend that our clients consider these five platforms:

  1. Facebook: Facebook has an immense reach and has the most demographic diversity of any social media platform. This means that, regardless of your practice’s target audience, there is a likely chance that you will be able to find patients using Facebook. Additionally, Facebook offers advanced marketing tools that connect brands with local patients who are likely to be interested in their services. 
  2. Instagram: Just like Facebook, Instagram also has a huge audience and offers extensive targeting tools. However, the reason we love Instagram most is because of its emphasis on graphics, enforcing brand recognition and memorability. 
  3. LinkedIn: LinkedIn is a unique platform as it helps brands connect with other healthcare professionals and potential patients. Many acquiring patients will use LinkedIn to research different doctors and practices, making it an important platform to occupy. 
  4. Doximity: Doximity provides a unique opportunity for healthcare brands to connect and engage with an influential audience. With over 2 million verified members, including physicians, nurse practitioners, and physician assistants, the platform offers unmatched access to a highly specialized and targeted demographic.
  5. YouTube: While YouTube is not a platform that you have to consistently post on, it is an excellent channel to share the occasional video. Whether you want to post tours of different clinics or doctor explanations, YouTube offers many benefits. 

Social Media Management with NewGen Marketing

NewGen Marketing offers social media content creation and management. Whether you are looking to redefine your marketing strategy or build upon your current one, our diverse range of marketing professionals can help. From our call center to our creative team and marketing experts, we offer unparalleled support. 
Contact us today to learn more about our services.