by Chloe Cassar | Jan 8, 2025 | Social Media Marketing
The Importance of Tracking Metrics for Social Media Tracking metrics is an essential step for brands looking to improve their performance on social media. Engagement rates, reach, and conversion data can help your team uncover the type of content that resonates with...
by Chloe Cassar | Aug 7, 2024 | Social Media Marketing
The Role of a Social Media Strategy in 2024 A social media strategy is indispensable to any organization’s marketing and communication efforts, especially in 2024 when over 30% of the population’s screen time is dedicated to social media. The unique thing about modern...
by Chloe Cassar | Jun 25, 2024 | Social Media Marketing
The Potential of Video Content in 2024 Video content is quickly taking over social media and has become a primary marketing source for many brands. The use of this content form allows for a more personal approach and helps users get to know the brand on a deeper...
by Chloe Cassar | May 7, 2024 | Social Media Marketing
The Power of Social Media in the Healthcare Industry During the COVID era, more and more patients turned to social media to find time-sensitive information about the mysterious disease that was affecting the whole world. Now, in a mostly post-COVID time, patients...
by Chloe Cassar | Mar 5, 2024 | Social Media Marketing
The Rise of Video Content in the Medical Field As digital marketing has become more prevalent within the healthcare industry, marketers have begun to include new forms of content in their strategies. Video content has become very common within the healthcare industry...
by Chloe Cassar | Feb 7, 2024 | Social Media Marketing
The Importance of Social Media for Healthcare Brands It’s no secret that social media has become a pivotal part of every brand’s marketing strategy. For healthcare brands, social media can be a bit complicated as navigating this landscape is quite different than other...
