The Rise of Video Content in the Medical Field

As digital marketing has become more prevalent within the healthcare industry, marketers have begun to include new forms of content in their strategies. Video content has become very common within the healthcare industry as it offers a mechanism for professionals to share important, sometimes complicated medical information. In addition to the effective nature of video content, it has also become increasingly important across platforms as more and more individuals consume short-form video content. As the industry continues to shift, more patients are going to platforms such as YouTube and TikTok to locate information about their medical conditions. 

Now, as videos become more prevalent and sought after, many healthcare organizations are pushing more video content. If your healthcare brand is interested in releasing more video content, continue reading to learn about the benefits and how to optimize your videos. 

The Benefits of Using Videos to Engage Patients

Utilizing videos to engage patients offers numerous advantages in the healthcare industry. One of the main benefits is that videos can effectively communicate complex medical information in a concise and easy-to-understand manner, which helps patients comprehend their conditions, treatment options, and follow-up care instructions. Additionally, videos can create a more personal connection between healthcare providers and patients by allowing them to visually see and hear from their healthcare team. This personalized approach can enhance patient satisfaction, trust, and overall engagement in their care.

Additionally, videos are more customizable than images or written content. Marketers have the opportunity to include their branding, language, and images to ensure their videos follow their brand guidelines. 

Creating Compelling Video Content

Creating compelling video content requires careful planning, creativity, and attention to detail. Healthcare marketers must understand their target audience and tailor the content to resonate with their interests and preferences. Utilizing high-quality production equipment and editing software will enhance the overall look and feel of the video, attracting viewers and keeping them engaged. On the other hand, healthcare organizations that want to create quality content on a budget can use stock images, videos, and other existing media. Although the content is less personalized, it can still have the same effect on potential patients. 

Utilizing Video Content on Multiple Platforms

Utilizing video content across multiple platforms is a highly effective strategy for businesses seeking to increase their online presence and engage with a wider audience. By creating high-quality, engaging videos tailored to each specific platform, companies can effectively reach different demographics and drive traffic to their website or social media profiles. 

For example, short, attention-grabbing videos are ideal for platforms like Instagram and TikTok, while longer, more informative videos may be better suited for YouTube or LinkedIn. By repurposing videos and adapting them to fit the unique requirements of each platform, businesses can maximize their reach and impact.

Content Creation with NewGen Marketing

NewGen Marketing is a modern marketing agency specializing in healthcare. We work closely with brands to help them create digestible and interesting video content that patients will resonate with. If you are interested in working with us to create powerful videos, connect with us today.