by Bill Horne | Mar 31, 2021 | Customer Acquisition, Healthcare Marketing
From 2005 to 2015, I served as CEO and chairman of the board at Laser Spine Institute (LSI), where we worked with an amazing and performance-driven team to grow the company from a single-facility organization with nine employees to a robust, seven-facility...
by Briley Cienkosz | Feb 8, 2021 | Brand, Healthcare Marketing
Branding is still a relatively new concept in the health care industry. Back in the day, health care companies had no need for branding because consumers had far fewer choices when it came to providers. In that environment, providers could sit back and let consumers...
by Briley Cienkosz | Feb 1, 2021 | Healthcare Marketing, SEO Analysis
Your website is your most valuable online asset. It’s where visitors come to find out more about you and decide if you’re trustworthy enough to hold their health and well-being in your hands. The website is where the majority of new patients will see your name for the...
by Briley Cienkosz | Jan 4, 2021 | Brand, Healthcare Marketing
When was the last time you saw someone browse through a Yellow Pages looking for a product or service? It’s more likely that you saw someone browsing a search engine on their smartphone or laptop. Today, your potential customers are looking for you online, which means...
by Briley Cienkosz | Dec 31, 2020 | Brand, Healthcare Marketing
If your company isn’t creating a new marketing plan every year, you’re missing out on opportunities to grow your business and prove marketing return on investment. An annual marketing plan helps your team set and achieve marketing goals, maximize your budget, and...
by Gary Mancini | Nov 2, 2020 | Healthcare Marketing
We live in a patient-centric economy — so why not let patients help drive your marketing efforts? Patient testimonials are an engaging, cost-effective way to combat patient skepticism around advertising, attract new patients to your health care business and...
