by Chloe Cassar | Mar 15, 2023 | Customer Acquisition, Digital Marketing, Healthcare Marketing
Healthcare Marketing Healthcare marketing is significantly different from other industries. This is primarily due to the fact that we are speaking to patients, not customers. Additionally, our audiences are searching for medical services, as opposed to tangible...
by Chloe Cassar | Feb 15, 2023 | Brand, Customer Acquisition, Digital Marketing, Healthcare Marketing
What Can a CRM System Offer? Customer relationship management (CRM) programs have become a significant part of healthcare marketing. Initially, large clinics, hospitals, and ASCs began using CRM systems to manage the heavy amount of patient data and information they...
by admin | Feb 8, 2023 | Customer Acquisition, Digital Marketing, Healthcare Marketing, Patient Communication
More and more healthcare practices are employing a healthcare call center, but why? What’s so valuable about outsourcing your patients’ calls to a call center? A healthcare call center is in many ways the backbone of your brand’s patient care. They manage...
by Chloe Cassar | Jan 18, 2023 | Brand, Customer Acquisition, Digital Marketing, Healthcare Marketing
How to Approach Healthcare Marketing Marketing your healthcare practice takes more than a few billboards and social media posts. Ultimately, it comes down to the environment you create and the dedicated medical professionals that help run it. Unfortunately, juggling...
by Chloe Cassar | Nov 9, 2022 | Customer Acquisition, Digital Marketing, Healthcare Marketing
Does Your Practice Need a Call Center? When a patient calls your office to speak with a representative, this is often the first interaction they will have with your team. If they are on hold for an extended period or feel overlooked, they will likely associate this...
by Chloe Cassar | Oct 19, 2022 | Brand, Customer Acquisition, Digital Marketing, Healthcare Marketing, SEO Analysis, Social Media Marketing
The year may be coming to a close, but it has not ended yet. This means you should lose no time creating a healthcare marketing strategy to finish the year strong. With 2023 on the horizon, you should consider what effective strategies have helped your brand thus far...
