by Chloe Cassar | Sep 3, 2024 | Brand
What is Your Brand Story? Your brand story is a crucial component of what makes your brand unique. It connects your products and services to a deeper meaning and helps you define your underlying objective. Sharing your brand’s origin, core beliefs, and vision for the...
by Chloe Cassar | Aug 27, 2024 | Blogs
The Importance of Embracing Social Media Trends The world of social media is constantly evolving. Content that performed well months ago may not result in the same success today. Maintaining successful content involves staying on top of current trends, but more...
by Chloe Cassar | Aug 21, 2024 | Digital Marketing
Your Outdated Website is Hurting Your Brand Think of your website as the face of your brand. After all, it is the place potential customers will first visit when learning about your brand. Your website should contain all vital information – from locations to...
by Chloe Cassar | Aug 13, 2024 | Blogs
Looking Back on Traditional Marketing Methods When you think of traditional marketing methods, what comes to mind? From television commercials to billboards, it’s clear that marketing and advertising have come a long way in the past decade. Today, social media,...
by Chloe Cassar | Aug 7, 2024 | Social Media Marketing
The Role of a Social Media Strategy in 2024 A social media strategy is indispensable to any organization’s marketing and communication efforts, especially in 2024 when over 30% of the population’s screen time is dedicated to social media. The unique thing about modern...
