by Briley Cienkosz | Aug 9, 2021 | Healthcare Marketing
Online lead generation is one of the most significant challenges medical practices face. Why is that? For one, many medical marketers are tackling a whole new landscape. Where word-of-mouth referrals and print advertising once ruled the day, now the vast digital...
by Briley Cienkosz | Jul 21, 2021 | Healthcare Marketing
Building a brand reputation isn’t as straightforward as it used to be. In the past, word-of-mouth referrals and advertising helped medical practices attract new patients and grow sustainably. Today, while word-of-mouth marketing is still valuable, medical practices...
by Briley Cienkosz | Jul 7, 2021 | Healthcare Marketing
Getting patients engaged in their health care has always been one of the biggest challenges medical practices face. In the past, tools to facilitate better communications and more efficient processes were limited to paper records, the telephone, and eventually the...
by Briley Cienkosz | Jun 17, 2021 | Healthcare Marketing
Chances are, you’re not the only kid on the block anymore — health care is a rapidly growing field that becomes more competitive every year. And that means you can’t simply build your medical practice and wait for patients to fall into your arms (or, well, walk...
by Briley Cienkosz | Jun 3, 2021 | Healthcare Marketing
Sustainable growth is the lifeblood of your medical practice, but increasing patient volume and driving consistent growth is harder than ever in a crowded, competitive field. And unlike years past, growth today isn’t dictated by word-of-mouth referrals — medical...
by Briley Cienkosz | May 19, 2021 | Customer Acquisition, Healthcare Marketing
The digital era has ushered in a lot of fun and buzzy new ways for health care marketers to connect with patients online — we’re talking social media, video marketing, blogging and more. Compared to tweets, Facebook Live, and YouTube videos, email marketing...
