by Chloe Cassar | Feb 13, 2024 | Digital Marketing
The Power of Brand Consistency in the Digital Age In this oversaturated age of marketing, brands have to go above and beyond to create unique content that patients recognize. Healthcare marketing, specifically, can be even more difficult because there is less space...
by Chloe Cassar | Jan 23, 2024 | Digital Marketing
Using Intel from Google to Improve Website Content We all know that Google releases its top searches yearly, but how can we use this information to improve content? Specifically, how can healthcare marketers use common search trends to populate higher on Google? We...
by Chloe Cassar | Jan 16, 2024 | Digital Marketing
The Future of AI for Healthcare AI, or artificial intelligence, is projected to become a huge factor in the healthcare industry as the new year begins to unfold. Already this year, we are beginning to see many AI tools shift from the experimental phases to real-world...
by Chloe Cassar | Dec 14, 2023 | Digital Marketing
Reputation Management for Healthcare Brands Have you ever wondered why certain healthcare brands see more success than others? It all comes down to how different healthcare brands communicate with patients and market their services. There are various mediums that...
by Chloe Cassar | Nov 9, 2023 | Digital Marketing
Do Healthcare Brands Use Google Ads? Healthcare brands have begun to embrace using Google Ads throughout their marketing strategies. Google has quickly become the leading source of online advertising. It is also the optimal location for doctors to advertise their...
by Chloe Cassar | Oct 27, 2023 | Digital Marketing
The Importance of Local SEO in the Healthcare Industry For healthcare brands with clinics in specific areas, local SEO is the hidden key to success. Many brands try to target a wide audience, however, certain companies have monopolized the industry, making it close to...
