by Sara Cheesewright | Dec 22, 2021 | Brand, Healthcare Marketing
A health care customer relationship management (CRM) platform is one of the most vital tools that modern practices need to operate successfully. The software captures and stores all your patient information and interactions in one place that everyone on your team can...
by Sara Cheesewright | Oct 25, 2021 | Brand, Healthcare Marketing
High rates of patient engagement have multiple benefits for your health care practice. Higher rates of engagement are linked to better health care outcomes, better medication adherence, better disease management, improved patient-provider communications, fewer no-show...
by Sara Cheesewright | Oct 19, 2021 | Brand
Unlike Apple or Netflix or Nike, most health care brands are not household names. But that doesn’t mean that branding isn’t every bit as important in the health care industry as it is in other industries. In fact, health care branding is a crucial step toward...
by Briley Cienkosz | Mar 8, 2021 | Brand, Digital Marketing
Are customer reviews and testimonials really THAT important? In a word….yes. Brand reputation is critical to consumers making a purchasing decision, and the types of online reviews you have demonstrate your trustworthiness and credibility. Today’s research-savvy...
by Briley Cienkosz | Feb 8, 2021 | Brand, Healthcare Marketing
Branding is still a relatively new concept in the health care industry. Back in the day, health care companies had no need for branding because consumers had far fewer choices when it came to providers. In that environment, providers could sit back and let consumers...
by Briley Cienkosz | Jan 4, 2021 | Brand, Healthcare Marketing
When was the last time you saw someone browse through a Yellow Pages looking for a product or service? It’s more likely that you saw someone browsing a search engine on their smartphone or laptop. Today, your potential customers are looking for you online, which means...
