by Sara Cheesewright | Jan 17, 2022 | Customer Acquisition
Establishing a trusting relationship with your patients is a primary care goal for you as a provider. An engaging and communicative patient-provider relationship leads to better care plan adherence, fewer miscommunications and errors, better clinical outcomes, and...
by Sara Cheesewright | Dec 22, 2021 | Brand, Healthcare Marketing
A health care customer relationship management (CRM) platform is one of the most vital tools that modern practices need to operate successfully. The software captures and stores all your patient information and interactions in one place that everyone on your team can...
by Sara Cheesewright | Dec 8, 2021 | Digital Marketing, Healthcare Marketing
As a healthcare provider, you’re legally obligated to comply with the Health Insurance Portability and Liability Act (HIPAA), a federal law that sets standards to secure patients’ Private Health Information (PHI). In modern society, maintaining HIPAA compliance...
by Sara Cheesewright | Oct 25, 2021 | Brand, Healthcare Marketing
High rates of patient engagement have multiple benefits for your health care practice. Higher rates of engagement are linked to better health care outcomes, better medication adherence, better disease management, improved patient-provider communications, fewer no-show...
by Sara Cheesewright | Oct 19, 2021 | Brand
Unlike Apple or Netflix or Nike, most health care brands are not household names. But that doesn’t mean that branding isn’t every bit as important in the health care industry as it is in other industries. In fact, health care branding is a crucial step toward...
