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The Latest Trends in Healthcare Marketing

The Latest Trends in Healthcare Marketing

by Chloe Cassar | Dec 30, 2024 | Brand, Digital Marketing

How Healthcare Marketing is Changing Healthcare marketing is undergoing a transformative shift as brands rely more on digital platforms to push marketing and collect qualified leads. In 2024, we saw a transition to more video-based content, heavy reliance on AI, and...
What Marketing Channels Allow for Targeted Advertising?

What Marketing Channels Allow for Targeted Advertising?

by Chloe Cassar | Dec 17, 2024 | Healthcare Marketing

The Importance of Targeted Advertising in Today’s Digital Landscape The shift to a digital-oriented media landscape has changed how marketers acquire leads. The problem with digital marketing is that it can be difficult to narrow your audience, as certain channels are...
5 Ways to Drive Patient Engagement in the Digital Age

5 Ways to Drive Patient Engagement in the Digital Age

by Chloe Cassar | Dec 11, 2024 | Blogs

The Rise of Digital Healthcare Tools and Platforms The rise of digital healthcare tools and platforms has transformed the way healthcare brands and practitioners interact and engage with patients. With technological advancements, healthcare is becoming more...
Boost Brand Visibility with Dynamic and Paid Media Tactics

Boost Brand Visibility with Dynamic and Paid Media Tactics

by Chloe Cassar | Dec 4, 2024 | Blogs

The Importance of Online Brand Visibility in a Digital World In today’s digital world, online brand visibility is essential for all brands looking to build leads and improve patient acquisition efforts. A strong digital presence ensures that your brand is competitive...
Three Ways Salesforce Drives Patient Acquisition

Three Ways Salesforce Drives Patient Acquisition

by Chloe Cassar | Nov 26, 2024 | Customer Acquisition

The Use of Salesforce for Healthcare Brands Salesforce is an excellent tool for healthcare brands of all sizes. It helps them streamline data, optimize marketing strategies, and provide personalized patient care. At a certain point, juggling large amounts of patients...
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