Understanding the Current Landscape of Healthcare Marketing

Between the rise in popularity of telehealth, personalized healthcare, and additional communication channels, the world of healthcare marketing is everchanging. As patient expectations are shifting, healthcare professionals have to be sure to shift with them. You may be wondering what changes can be made to make this process more efficient and effective. The truth is that modernizing your healthcare marketing strategy comes down to finding what your unique demographic of patients is looking for, and determining how you can use this to improve operations. 

Regardless of the size and success of your practice, there are always changes that can be made. Oftentimes, healthcare practices do not make the most of their marketing strategies and have room for growth. Whether your practice is looking for extra assistance with social media, patient acquisition, or simplifying operations, NewGen can help.

Identifying Your Target Market and Their Preferences

As previously mentioned, establishing a target audience is imperative when rethinking a marketing strategy. Depending on your demographic, you may choose to allocate more resources to different areas. For example, certain practices may choose to emphasize their presence on social media if their audience is mostly millennials and Gen Z, whereas others may choose to focus on their call center services and website. However, it is important to know that a comprehensive marketing approach is always ideal, as you are optimizing your access to all patients. If addressing all platforms is not an option for your practice as you are first taking off, you can still put your resources into the most popular touchpoints. 

Modernizing Your Healthcare Marketing Strategy

NewGen Marketing is always searching for new ways that healthcare brands can grow their exposure and leads. We have put together the following list of what you have to consider when hoping to refresh your current healthcare marketing strategy. 

Rethink Your Aesthetic

Be honest. Has your brand had the same aesthetic for years, using the same style of images and graphics? It’s time to consider switching it up. Styles, colors, and fonts are constantly changing and audiences are getting tired of dated ones quickly. NewGen Marketing has found that an aesthetic refresh can do a lot of good and introduce a completely new audience to your brand. 

Just like the digital world, your practice is always evolving, whether this means new doctors, services, locations, or treatments. NewGen Marketing has worked with numerous healthcare brands over the years and has witnessed the changes, but most importantly understands what patients are looking for. NewGen Marketing offers content creation, graphic design, and strategic brand design so your brand can be elevated to the next level. 

Keep Your Content Current 

Have you been recycling your content? It is past the time to do this, and you have to understand why. Content is timely, and it can only stay relevant for so long. Although it might seem difficult to create relevant content for healthcare, it is much easier than you think. By keeping patients updated with important healthcare news and announcing new services and doctors, your practice has the opportunity to grow your audience. 

In terms of social media content, it is rarely a great idea to recycle content. The world of social media is very fast, and reusing content, especially graphics, from 2019 won’t slide with your audiences anymore. Preferences change, and now social media users are looking for more minimal, short-form content that is simple to read/watch and gets to the point quickly. 

Try Out Trends, But Avoid Any Fads

By leveraging current topics, hashtags, and popular conversations, businesses can stay relevant in the digital landscape and establish themselves as industry thought leaders. Trending content provides an opportunity to showcase expertise and address timely issues that resonate with target audiences. However, it is essential to approach trend-related content carefully and authentically. 

Working with NewGen Marketing

NewGen Marketing is a highly acclaimed marketing firm known for its innovative strategies and cutting-edge approach. We specialize in healthcare marketing, as this industry requires a unique approach and strategy. NewGen’s team of experienced professionals combines their expertise in digital marketing, social media management, content creation, and market research to deliver results-driven solutions that drive growth and enhance customer engagement. 

Contact the team at NewGen today to learn more about our services.