The Importance of a Healthcare Social Media Presence
In today’s digital age, having a healthcare social media presence is crucial for professionals in the industry. The most successful healthcare brands ensure to have a distinguished presence across the internet, allowing patients to find them regardless of where they are. Unlike a brand website, a social media account offers the opportunity to communicate and engage with followers, as well as further define the brand’s identity.
Depending on your unique brand, your approach to social media will vary. While larger hospitals may post breaking health news, ambulatory surgical centers may post descriptions of various conditions and procedures. In general, there is no direct guide to how you should go about marketing your practice on social media, and it all comes down to your preferences.
Redesigning Your Healthcare Social Media Accounts with NewGen Marketing
Working with an agency to redesign your social media accounts and create content is one of the best decisions you can make for your practice. Managing a social media account requires much more work than one might realize. Between creating a unique brand profile, compelling content, and engaging with your followers, it can be tricky. By working with a social media marketing agency, your content will be more intentional, diverse, and engaging.
NewGen Marketing is a modern marketing agency specializing in healthcare. We understand that the healthcare industry calls for an approach unique from others, ultimately requiring a specialized team of marketing professionals experienced in HIPAA and everything healthcare. NewGen is just that. From our dedicated team of content strategists to our call center, we do everything to help you create a powerful and organized brand.
Assessing the Current State of Your Healthcare Social Media Accounts
Assessing the current state of your healthcare social media accounts is vital before refreshing your feed. This reflection can allow you to identify your brand’s strengths and weaknesses and determine what was and wasn’t successful. By analyzing your metrics such as engagement rates, follower growth, and reach, you can determine what content your followers want to see. Even with a growing and successful social media presence, you can always benefit from reflecting on your content and finding ways to improve it.
Identifying Goals and Objectives for Your Redesigned Healthcare Social Media Accounts
Next, NewGen will work with you to define your goals and objectives for your healthcare brand. Establishing the purpose of each platform, whether it is to increase brand awareness, generate leads, or provide customer support, will help you determine an intentional strategy. Next, we will help you determine achievable objectives that align with your goals. For instance, if improving brand recognition is an aim, increasing followers by a certain percentage could serve as an objective to gauge progress.
Determine An Aesthetic Based on Brand Guidelines
Even in healthcare, every social media account should have a defined aesthetic. Sticking to a consistent color palette and typography across all platforms can help create visual harmony, ultimately making your brand more recognizable. Additionally, using high-quality images and videos will enhance the overall aesthetic and make it more visually appealing and captivating to users. For healthcare professionals, it is important to determine a balance between promotional content and educational or informative content. This will ensure diverse content, as well as reach new audiences for new reasons.
Create a Sample Grid
At NewGen, we understand that it can be difficult to visualize content. Therefore, we can create a sample grid to show you what your content will look like. This consists of various sample graphics and copy so you can provide your input and ensure we exceed your expectations. This step is revisited each month, as we continue to analyze engagement and determine the success of different content.
Communicating with Your Audience to Boost Engagement
Consistently engaging with your audience is an integral part of any successful social media account. Whether this is responding to comments or direct messages, commenting on other posts, or hosting a Q&A on your story, it makes all the difference. Managing a successful social media account is hugely dependent on your communicating with your followers and keeping them engaged. This increases brand loyalty, and reputability, and encourages your followers to continue engaging.
Partner with NewGen Marketing
NewGen Marketing has helped numerous healthcare brands create a more distinguished voice and social media presence. We are different from other marketing agencies as we specialize in healthcare and understand the unique approach it requires. Additionally, we offer a unique collection of services that healthcare practices require. If you are looking for a website developer who can also create successful social media content, NewGen can help. We offer the following services and are always willing to discuss content plans with inquiring healthcare brands.
- Social media management
- Content creation
- SEO Implementation
- Call center services
- Campaign Management
- Website development
Connect with us today to learn more about our services.