Why is Your Healthcare Website Important?

Your healthcare website is a direct reflection of your practice. It should be an easy avenue for patients to schedule appointments, find documents and insurance information, and learn more about your services. Additionally, your practice’s website is the first glimpse of your practice that potential patients may see, so it needs to make a statement. 

You may be wondering – how can I make my healthcare website more appealing to acquiring patients? The answer is to create an accessible and simplistic website that aligns with your brand and vision. This begins with a list of the necessary information, which can then be categorized and organized to build a successful website.

The best way to get inspiration for your website is by looking at existing healthcare websites. This way, you can gather ideas of what you might want to incorporate when building your website. With this in mind, finding a website designer familiar with the healthcare industry and making these websites is equally important. Although you may have a certain look in mind for your website, it will only be effective if your designer knows how to work with HIPAA regulations and other standard protocols. 

NewGen Marketing is a modern marketing agency focusing on helping healthcare providers enhance their branding and overall market performance. Are you interested in taking your healthcare website to the next level? Check out some of these top-performing websites to gather some inspiration.

1. Healthgrades

Healthgrades’s website is very successful for various reasons. First, it is engaging and simple to navigate, encouraging users to continue using it. Additionally, the site is appealing through the imagery, branding, and animations present throughout. Although it is most important to have a website that functions properly, it is also significant that your patients enjoy using it and can identify your brand through the design. Healthgrades offers patients assistance finding healthcare providers, so the accessible search bar is a large factor in this website’s success. When making your unique website, it is important to find what your patients are looking for and move it to the forefront.

2. Mayo Clinic

We all know the MayoClinic and have seen it across the internet, but do you ever wonder why? This website has done an exceptional job at using SEO, also known as search engine optimization. This allows the website to rank higher on Google and other search engines, making it very well known to the common person. This way, when you search for a condition or treatment, MayoClinic is almost always one of the top results, making it recognizable and ultimately more trustworthy. If you want to rank your website higher across search engines, consider implementing SEO into your marketing strategy.

3. BEST Health System

BEST Health System is a newer healthcare website that has done an excellent job prioritizing functionality and appearance. If you are looking to create a new healthcare website, BEST’s website utilizes a simplistic approach that you may want to consider. It skips the unnecessary pages you would typically ignore and heavily focuses on blog content. If you are interested in ranking higher on Google or other search engines, blog content is a great way to do this. By implementing common phrases and search terms throughout your website, you will notice a huge difference in website traffic. At NewGen Marketing, we advise our clients to consider adding a blog section to their doctor websites as it is very effective.

4. Centura Health

Centura health’s website is very welcoming due to the color story they use throughout. The darker colors welcome you, and the simple navigation makes using the website effortless. Additionally, the Centura website offers patients a unique feature that allows them access to a personalized health portal 24/7, which is a huge advantage many seek. With this, patients can schedule appointments, get virtual urgent care, access records, contact their care team, request refills, and view lab results.

5. Smile Direct Club

Smile Direct Club is bringing a modern approach to healthcare website design. They have focused on making their website appear less intimidating and more exciting. This approach makes the website more appealing to the younger generations, specifically Gen Z and Millennials. Additionally, Smile Direct is very upfront about its pricing, to the point where it is listed on its home page. Although this is something many medical professionals avoid, it is a great way to ensure your patients do not grow frustrated while searching for price models. It will make your brand a candidate from the beginning.

Are You Looking for a Healthcare Website Designer?

At NewGen Marketing, we understand the healthcare industry and the complexities that come with it. Therefore, we offer healthcare practices expert assistance on all things marketing and branding. This includes website development, social media management, content creation, call center services, and more. 

Whether your doctor’s website needs to be built from scratch or just needs a remodel, NewGen is here to help. Contact us today to learn more about our services.