by Chloe Cassar | Jan 15, 2025 | Customer Acquisition
The Importance of Storytelling in Healthcare Storytelling is crucial to any great marketing strategy, regardless of the industry. Whether you’re trying to sell clothing or healthcare services, storytelling adds meaning to your brand. Due to the depth of resources and...
by Chloe Cassar | Jan 8, 2025 | Social Media Marketing
The Importance of Tracking Metrics for Social Media Tracking metrics is an essential step for brands looking to improve their performance on social media. Engagement rates, reach, and conversion data can help your team uncover the type of content that resonates with...
by Chloe Cassar | Dec 30, 2024 | Brand, Digital Marketing
How Healthcare Marketing is Changing Healthcare marketing is undergoing a transformative shift as brands rely more on digital platforms to push marketing and collect qualified leads. In 2024, we saw a transition to more video-based content, heavy reliance on AI, and...
by Chloe Cassar | Dec 17, 2024 | Healthcare Marketing
The Importance of Targeted Advertising in Today’s Digital Landscape The shift to a digital-oriented media landscape has changed how marketers acquire leads. The problem with digital marketing is that it can be difficult to narrow your audience, as certain channels are...
by Chloe Cassar | Dec 11, 2024 | Blogs
The Rise of Digital Healthcare Tools and Platforms The rise of digital healthcare tools and platforms has transformed the way healthcare brands and practitioners interact and engage with patients. With technological advancements, healthcare is becoming more...
