Catering Your Content to Your Target Audience
Defining your target audience is an important step in creating quality content. Understanding your audience’s wants and needs can help you determine the most appropriate approach to content creation. Depending on your target audience, you can define how they use social media, the content they connect with, and how to target it towards them.
For example, while Gen Z enjoys short-form videos, older generations such as Boomers may prefer longer videos with a distinguished storyline. Understanding and learning to appreciate the different preferences of age groups can help you evolve your content and make it work for you and your audience.
NewGen Marketing is a modern marketing agency working with various healthcare brands. We understand that marketing within the healthcare industry requires a unique approach, which is why we employ industry experts. Our team of dedicated professionals works closely together to improve your brand’s marketing strategy.
Understanding Your Target Audience’s Wants
Once you have determined your target audience, you will want to evaluate their wants and needs. Since each demographic has preferences when using mobile devices, you will want to heavily consider the channels you utilize and offer. Analyzing trends in consumer behavior and preferences can provide valuable insights into the types of services or treatments that are most desirable. Additionally, understanding the unique challenges and concerns faced by different segments of the population allows marketers to develop targeted campaigns that address these specific issues.
Many healthcare brands have faced challenges when reaching older generations through digital marketing. However, it really comes down to the marketing and social media channels you choose to use. Being more particular about content forms and understanding their view of social media can help you reach them more cost-effectively.
In a Creative Rut? We’ve Got You.
The team at NewGen Marketing is bringing creativity and outside thinking to the healthcare industry. Even when discussing more serious subject matter, there are always different ways you can make simple ideas more interesting.
Our team of content creators, writers, and graphic designers is dedicated to the creation of unique and thoughtful content. We take your brand’s vision and goals into account to ensure we are creating content that radiates the story of your brand. Continue reading to learn about how different generations interact with various forms of digital media.
Baby Boomers and Gen X
Boomers and Gen X appreciate clear and concise information presented straightforwardly. Utilizing large fonts, simple navigation, and minimal distractions will enhance user experience for this demographic.
When marketing toward Baby Boomers and Gen X, utilizing testimonials and patient stories in long-form written content or videos is a great way to connect with them.
Millennials
Millennials value intentional graphics, purpose-driven storytelling, and authenticity. To successfully engage with millennials, brands must focus on creating content that resonates with their values and interests.
Creating informational videos, data-driven blogs, and informative graphics are great ways to reach Millennials. Millennials are more likely to seek medical treatments that align with their lifestyle.
Gen Z
Gen Z is most receptive to short-form content that is user-generated. Leveraging platforms like TikTok, Instagram, and Snapchat where Gen Z spends a significant amount of time is crucial in reaching this demographic. It’s important to keep up with current trends and stay relevant to their interests by incorporating pop culture references and trending hashtags into your content strategy.
Content Creation with NewGen Marketing
NewGen Marketing is dedicated to helping brands improve their marketing strategies. In an industry filled with bland content, we bring fresh ideas and innovation.
We offer various services – from call center help to campaign strategy. Contact us today to get started.