How Healthcare Marketing is Changing
Healthcare marketing is undergoing a transformative shift as brands rely more on digital platforms to push marketing and collect qualified leads. In 2024, we saw a transition to more video-based content, heavy reliance on AI, and influencer marketing. If you’re anything like us, you may be wondering what’s next. In 2025, we expect these areas to continue to shift, in addition to more notable changes in the marketing landscape.
Staying on top of upcoming healthcare marketing trends is essential for brands looking to improve patient acquisition efforts. In the modern day of healthcare, patients are seeking advanced care solutions catered to them and their unique medical concerns. To align with top healthcare brands, healthcare marketers must stay up-to-date with modern marketing practices as well as utilize digital platforms to improve the overall patient experience. This combination will help brands upgrade patient acquisition and retention rates, all while providing a comparable experience to the highest-performing healthcare brands.
NewGen Marketing is a modern marketing agency specializing in the healthcare industry. We work closely with brands to level up their advertising and digital marketing strategies, as well as improve the patient journey. What are your brand goals in 2025? Continue reading to learn about a few tips that can help you achieve your goals in the new year, and how NewGen can help you get there.
The Secret to Predicting Trends
Staying ahead in the healthcare industry isn’t about guessing what’s next, it’s about being proactive and paying attention to the right signals. Patients are always at the center of change–so it is important to understand their needs and behaviors. What services are they using most? What are they looking for in their online reviews and testimonials? Observing their behaviors and listening to their experiences is the best way to optimize the patient experience and ultimately improve retention rates. These insights can reveal patterns in what’s gaining traction.
Technology is another major driver. Keep an eye on advancements like AI, telehealth, and wearable health devices, as these tools often pave the way for new marketing opportunities. For example, the rise of wearable fitness trackers has opened doors to campaigns focused on wellness and preventive care. Monitoring broader industry shifts, like changes in data privacy regulations or the growing emphasis on patient experience, can also help you anticipate what’s coming.
Lastly, monitoring other industries can provide insights into what might reach the healthcare realm. Marketing practices popular within the tech and retail industries often reach healthcare soon after, so paying attention to these trends can provide valuable insights.
The Latest Trends in Healthcare Marketing
Like many other industries, healthcare is rapidly evolving. Let’s take a look at a few notable ways the industry is shifting, and how you can always stay one step ahead.
- Personalization. AI and data analytics have made it easier to personalize marketing messages based on demographics and behaviors.
- Video Content. Educational videos, patient testimonials, and live Q&A sessions are being used to engage audiences on platforms like YouTube, Instagram, and TikTok. Short-form videos, in particular, are gaining popularity for their ability to communicate complex information quickly and effectively.
- Local SEO Strategies. Local SEO strategies are critical for healthcare practices, ensuring they appear in searches for “urgent care near me” or “pediatrician in [city].”
Comprehensive Marketing Assistance with NewGen Marketing
NewGen Marketing is passionate about working with health and wellness brands to help them achieve their goals. From digital marketing management to call center services, we are a one-stop shop for all your healthcare marketing needs.
At NewGen, we specialize in crafting customized marketing solutions that align with your practice’s goals and values. Whether it’s enhancing your online presence, optimizing patient outreach, or integrating the latest digital tools, we have the expertise to help your practice thrive in a competitive market. Choose NewGen to not only stay ahead of trends but to set new ones—because your patients deserve nothing less than the best.