The Importance of Social Media Marketing
Social media has become a primary marketing resource for most brands. It introduces a free way to promote brand identity and share relevant content with potential customers. With this being said, the content that brands post is incredibly important and must be optimized to ensure optimal results. Content that is overly branded or uninteresting will not necessarily gain traction and can be a waste of time. Intentional content can help you spread awareness of your brand, educate followers, and find like-minded accounts.
NewGen Marketing helps brands achieve their social media goals. Whether you are looking to gain a following, create more purposeful content, or start utilizing paid social features, we can help. Our powerful team consists of content creators, campaign managers, and graphic designers, allowing us to develop optimized content in every sense.
If your brand has recently stepped into the social media space, continue reading to learn about the can’t-miss dos and don’ts of social media marketing.
The Dos and Don’ts of Social Media Marketing
Your social media followers’ expectations are constantly changing from week to week. Trends that were popular a month ago may not receive the same attention that they would if they had been posted earlier. Staying on top of trends is an important step to stay relevant and ensure your content is appealing to everyday users.
There are certain dos and don’ts of social media marketing that can help guide your content strategy. Understanding different social media strategies and rules can help you create a successful plan that is guaranteed to expand your online presence and collect a loyal following.
DO Create an Intentional Marketing Strategy
Creating an intentional marketing strategy is crucial for success while trying to grow an audience online. By outlining goals, target audience, and tactics, you can create content that will engage your audience. Successful social media strategies include how frequently you post, the social channels you use, the style of content, and how you push your services and/or products.
DON’T Post Too Frequently or Infrequently
Understanding post cadence is an essential part of your social media strategy. Posting too frequently can cause followers to unfollow and grow frustrated with seeing your content every day. On the other hand, not posting enough content can be less effective and may not optimize your use of the platform. At NewGen Marketing, we encourage brands to post approximately three to four times a week. This frequency will remind your followers of your brand without oversaturating their social feeds.
DO Engage with Followers
Engaging with followers is an essential part of gaining and maintaining followers. Brands who fail to respond to direct messages, comments, and replies may appear less trustworthy and indicate poor customer service. Checking your messages and comments once a day is a productive way to ensure you are communicating with your followers.
DON’T Utilize the Same Content Everywhere
Content that performs well on Instagram might not be as successful on Facebook or LinkedIn. Customizing content for different platforms is an important part of a successful social media strategy. While Facebook and LinkedIn allow links, Instagram does not support this feature on regular posts. Therefore, shifting content and captions for different platforms is necessary for optimal performance and engagement.
DO Create Innovative Content and Embrace Trends
It is important to find a healthy balance between embracing popular trends and creating your own unique content. Trends are an excellent way to attract new followers and populate on explore pages. This is because platforms tend to favor popular sounds and content. Unique content is what will set you apart from your competition and other brands. While trends are important, finding a happy medium is necessary to stay relevant and unique.
Partner with NewGen Marketing
NewGen Marketing works closely with brands to help them establish credibility and trust on social media. What are your brand’s marketing goals? The team at NewGen can help you achieve your marketing goals through more intentional approaches.
Connect with us today to learn more about social media management with the team at NewGen Marketing.