The Rise of Healthcare Apps in 2024
Healthcare apps have become increasingly popular in 2024 and are transforming the way patients communicate and engage with their medical practitioners. These applications offer additional communication channels, simplify record access, and streamline scheduling. Many healthcare clinics are encouraging patients to download these apps to improve processes for providers and patients. As the healthcare industry continues to evolve through 2024, healthcare apps will become an even more essential tool.
NewGen Marketing specializes in collaborating with healthcare clinics to integrate cutting-edge marketing strategies that align with industry trends. We focus on the unique needs and goals of each clinic by customizing marketing campaigns that effectively target their specific patient demographics. Our team stays current on the latest developments in healthcare marketing, utilizing digital platforms, such as social media advertising and search engine optimization, to reach a broader audience and increase the clinic’s visibility.
What Purpose Do Healthcare Apps Serve?
All healthcare applications serve a unique function, but they all share the goal of making healthcare simple and more accessible for patients. From scheduling appointments, juggling medical records, and managing billing, there is a lot to keep track of. These healthcare apps set out to simplify these processes for patients to make the healthcare process less stressful.
In this article, we will discuss four popular medical apps in 2024 and the purposes they serve. We encourage practitioners and patients to utilize these applications to simplify the patient process and make healthcare less overwhelming.
Top Healthcare Apps in 2024
During and after the height of the COVID-19 pandemic, many practices began implementing telehealth options so patients could receive medical care from home and remote locations. In addition to supplying patients with safe care options, this also filled a need for those who do not live near their primary care doctors and specialists. The implementation of telehealth introduced additional online medical benefits including in-app billing, accessible medical records, simple communication, prescription refill portals, and more.
MyChart
MyChart is a healthcare app that connects patients with their healthcare providers and improves access to critical information. This application is a secure portal for both providers and patients to simplify appointment scheduling, prescription refills, messaging, and test results. These benefits can save patients from having to spend time contacting their doctor, minimize administrative burdens, and facilitate seamless care coordination.
For practices wanting to implement a portal to simplify care for patients and providers, MyChart offers an excellent solution. This application improves user experience, is HIPAA compliant, and is designed to be user-friendly.
ZocDoc
ZocDoc connects patients with healthcare providers in an efficient and user-friendly way. Providers can update their availability, enable online bookings, and receive real-time notifications of new appointments. Additionally, ZocDoc provides tools for practitioners to showcase their expertise, credentials, and patient reviews. This can build credibility and attract new patients. For patients, ZocDoc simplifies the process of finding and booking healthcare appointments by allowing them to search for nearby providers based on location, specialty, insurance acceptance, and availability. Patients can read verified reviews from other users which assists in making informed decisions about their health care choices.
GoodRx
GoodRx is a healthcare app that helps patients seeking affordable prescription medications. This company was founded by Mark Cuban in 2011 to provide low prices for prescription drugs. Oftentimes, even with insurance, patients have to pay a huge amount for their necessary prescriptions. In this case, they may consider using a GoodRx coupon. Although GoodRX prescriptions are not covered by insurance, the cost is sometimes lower than the same prescription at the pharmacy using insurance.
TelaDoc Health
TelaDoc Health is an online platform that allows patients to speak to a doctor through their healthcare insurance. This platform connects patients with board-certified doctors and healthcare professionals via phone or video consultations, enabling individuals to receive timely medical advice and treatment from the comfort of their own homes. With a focus on quality care and patient satisfaction, Teladoc ensures that users have access to high-quality healthcare services without the need for in-person visits to a doctor’s office or clinic.
Healthcare App Implementation with NewGen Marketing
NewGen Marketing works closely with healthcare brands to help modernize and improve the patient experience. Over the last few years, shifts within the healthcare industry have transformed patient expectations. Now, patients are seeking medical professionals who can provide comprehensive care and offer systems to make their lives easier.
Is your brand looking to implement more modern advancements like additional healthcare apps? Connect with NewGen Marketing today to get started.