The Importance of Social Media for Healthcare Brands

One of the most important rules of marketing is to make your brand visible on as many channels as possible. This can expand your audience and increase brand awareness and identity. Social media has quickly become an everyday outlet that a broad range of people use to connect with individuals and brands. In the last five years, more and more healthcare brands have begun creating a social media presence to expand their reach across platforms. In addition to expanding reach, social media allows for significantly more engagement and communication with potential and existing patients compared to other mediums. Between commenting, sharing, and messaging, there are various ways that patients can interact with healthcare brands on social media. 

As more brands create communities on social media, it becomes increasingly important for other healthcare brands to follow suit. If your healthcare brand has not yet created social media accounts on Facebook, Instagram, and LinkedIn, it is time to get started

NewGen Marketing is a modern healthcare marketing agency. We work closely with our healthcare clients to ensure their marketing strategy covers every touchpoint that patients use to find healthcare providers. Continue reading to learn more about boosting healthcare posts on social media, and how to make the most of your online presence. 

The Benefits of Boosting Social Media Posts for Healthcare Brands

Although social media is an excellent way to expand your audience, it can sometimes get repetitive if your followers are the only people viewing your content. Boosting social media posts offers a simple and affordable solution to this common issue. Boosting posts on social media can be as inexpensive as $1 per day, however, the more you spend, the greater your audience will become. Compared to traditional forms of paid marketing, boosting on social media offers brands complete control over their spending and promises visibility to their target audience. 

When you boost a post on Instagram, there are a few things to note that make them different from traditional posts. First, they will have a small sponsored label, indicating to followers that it is a paid advertisement. Additionally, most ads will have a CTA button at the bottom of the post so followers can be redirected based on the intention of the ad. It is also important to note that a boosted post can appear in followers’ and nonfollowers’ stories or their regular feeds. If you want the advertisement to populate in a certain location, you will need to specify this using Meta Ads Manager. 

When creating a boosted post, you will want to ensure the CTA is specific to the goal of your healthcare marketing campaign. For example, if the goal is to increase traffic to the contact page on your website, you will want to connect the website link to the campaign. Depending on the brand, followers will respond to and interact with ads differently. After brands create a few boosted campaigns and observe how followers interact with them, they can adjust future ones based on engagement. 

Targetting Your Ideal Demographics for Boosted Social Media Posts

Before boosting posts, it is important to determine the audience that is searching for your services. You will first want to define your target audience using factors such as age, gender, location, interests, and behaviors. This will help you create content that resonates with followers and prompts engagement. Utilize the extensive targeting options provided by social media platforms like Facebook or Instagram to reach your desired demographics based on their demographics, interests, online activities, or even purchase behavior. 

Tailor both the content itself and the ad delivery settings to suit your target audience’s preferences and habits. For instance, consider using visually appealing graphics or videos to capture their attention quickly. Furthermore, monitor the performance of your boosted posts using analytics tools offered by various social media platforms to make data-driven decisions about further refining your demographic targeting strategies.

Modernize and Advance Your Social Media Presence with Help from NewGen

Just like any other marketing medium, your social media strategy should constantly evolve. As large social media companies such as Meta introduce new advertising devices, healthcare brands must utilize them to expand their reach. At NewGen Marketing, it is our job to stay up-to-date on the ever-evolving nature of social media and track new advancements. Our team of experienced social media experts specialize in the healthcare industry and understand the unique challenges associated with this form of content. 

Is your healthcare brand ready for a social media update? Connect with the NewGen team today to learn more about our services.