Utilizing SEO for Healthcare Websites

SEO for healthcare is crucial in today’s digital age where patients resort directly to the internet when trying to find medical information. While you might be familiar with the significance of using keywords throughout your website, did you know this translates over to social media as well? Many social media users have been using certain platforms as search engines, per se, to find recommendations, products, and services. Brands now have to identify these keywords and insert them in their advertisements, social posts, and campaigns. 

Understanding the significance of SEO in healthcare comes down to more than just knowing where to embed these key phrases for SEO. It is just as important to understand what might urge certain keyphrases to be more popular. For example, many individuals search questions on Google, and this is a great way to populate. Simply adding FAQs at the bottom of different pages can help this specific page populate when someone searches for it. 

Now that you understand the basics of SEO, we will move on to recommending different platforms that you can use to identify the most effective SEO phrases and keywords. There are free and paid versions, which brands can decide which to use based on budget and overall goals. 

What Platforms Are Best for SEO for Healthcare?

There are various platforms that offer valuable keyword insight that brands can use to mobilize and improve their marketing strategy. For those looking for a simplistic, easy-to-use, and most importantly – free – SEO tool, we would recommend Google Keyword Planner. This platform is directly through Google and allows you to discover, research, and plan your keyword usage. This means that in addition to locating keywords, you can also discover common keywords that are already present on your website. This is a great tool that can be connected to your Google Ad Campaigns, promising a seamless user experience. 

If you are looking for a more advanced keyword tracker, we would recommend SEMrush for a more comprehensive experience. Users can enter a keyword or phrase, and SEMrush will in return provide a list of related phrases and questions, as well as data based on location and competition. The only downside to SEMrush is the sheer volume of data it has the potential to provide, but you can view that from a glass-half-full-or-empty perspective. At NewGen Marketing, we choose to embrace it and we utilize each aspect of the platform to help our clients see the most from their SEO strategy. 

Using Local Keywords for SEO for Healthcare

When it comes to implementing local keywords for SEO in the healthcare industry, it is imperative to understand the unique dynamics of this sector. Firstly, extensive keyword research should be conducted to identify relevant local terms that potential patients are using to search for healthcare services in a specific location. This involves targeting not only general health-related keywords but also specific medical specialties, treatments, and facilities available locally. These keywords should then be strategically integrated into various on-page elements such as page titles, meta descriptions, headings, and content. 

Keyword Implementation with NewGen Marketing

Building a functional website is difficult enough, taking SEO into consideration is an additional task. NewGen Marketing has mastered SEO for healthcare brands, and we use SEMrush to take their websites to the next level. Websites can easily slip through the cracks and not successfully rank on search engines, and it can take a team to prevent this. With NewGen, your website will always be in the best hands. Contact us today to learn more about our services.