The Benefits of Using Social Media for Healthcare

by Sara Cheesewright | Mar 1, 2023 | Healthcare Marketing, Social Media Marketing | 115 comments

Social Media for Healthcare

It can be difficult to navigate social media as a healthcare professional. However, if we have learned anything over the past few years, we know that social media for healthcare can promote noticeable growth. Unfortunately, using social media as a marketing tool for your healthcare brand can be difficult to get the hang of. You also may be wondering how to create engaging content that your followers will want to see. Luckily, at NewGen, we have perfected the way to make content that is both informative and appealing to your audience.

NewGen Marketing is a modern marketing agency specializing in healthcare marketing. Our goal is to help our clients establish a reputable platform on these social media accounts so that they can build an active following that could potentially advance to patients. To do this, you must ensure that your social media platforms are reaching the correct audiences and individuals. There are many ways to do this, but it can be time-consuming and complicated. This is where NewGen can help. Our team of social media specialists understands the complexities associated with using social media as a tool for your healthcare brand. However, we also understand the positive impacts it can hold as well. Allow us to turn your brand into a powerful voice on social media.

What Platforms are the Most Effective?

Did you know that people are now spending more than 2 hours a day on social media? Due to this heavy amount of screen time individuals are dedicating to these platforms, social media marketing has become an integral part of many brands’ marketing strategies. Depending on your intention, you can use social media for different purposes. This can include connecting with medical professionals, reaching potential patients, and spreading newsworthy healthcare information.

Most often, healthcare professionals will use a few social media platforms to post content. Facebook is incredibly useful since it is the most-used social media platform. In fact, it is estimated that 69% of American adults have a Facebook account and use it regularly. Therefore, if you are trying to target adults, it would be wise to promote your services on Facebook. However, it can be easy to translate your content over to another platform as well. Both Facebook and Instagram allow for images and captions, so it may be wise to post your content on both platforms. This can increase your chances of reaching potential patients while being the same amount of content.

How to Organize Your Content Creation

Creating content for every day of the week can seem very overwhelming. However, batch-creating content can offer an easy solution. Batch content means that you will create all content for a certain period of time at once. This means you will not be rushing to come up with a creative caption on the day you are supposed to post. Instead, it will be ready well in advance, allowing you to focus on other important aspects of your healthcare marketing strategy. In addition to simplifying your life, creating a batch of content at once allows it to look more cohesive and can significantly improve the appearance and quality of your feed.

Sometimes it can get difficult to constantly come up with new content that will keep your followers engaged. However, by syncing your content across platforms, you may realize that it is easier than it appears. For example, if you are posting a blog to your website about a new service you offer, you can promote the blog and the service on your other social media accounts. This is quality content that will actually end up driving your followers to your website.

You may be wondering – is there a way to organize all the content for different platforms? The answer is absolutely. By creating a content calendar, you can organize all your content by date and time, platform, caption, graphics, and any associated links. Between batch-creating content and organizing it into a simple calendar, you will find that posting content every day is actually a lot simpler than it initially appears.