Melissa Solomon
Digital Media Manager

Learn about Melissa

Melissa Solomon is the Digital Media Manager for Newgen Marketing responsible for managing client relationships, marketing strategy and execution, and reporting and analytics. Melissa was formally educated in advertising with a minor in marketing from Murray State University in Kentucky, receiving her Bachelor’s of Science. 

She initially gained interest in NewGen because she previously worked with several of the employees and knew them to be intelligent and dedicated workers. It was important for her to reconnect with people who put effort into everything they do as the next step in her career.

Previously, she was a web analytics manager, responsible for company-wide communication regarding updates in all aspects of online marketing including SEO, SEM, and web analytics. Additionally, she maintained enterprise-level vendor relationships including negotiating contracts and troubleshooting bringing a multitude of skills to the NewGen team. 

Melissa is well-adept with data strategy and reporting as well. In a previous role, she was responsible for tracking individual contributors to providing monthly performance insights, custom dashboard development, and ad hoc analysis. 

What Keeps Her Going

Weekends enjoying the waves on her boat, or soaking up the sunlight at the beach. She loves spending time with her husband, three children, and her dog.