The Importance of Predicting Social Media Trends
Predicting social media trends and staying on top of current ones is an important part of being successful on social media. By anticipating the type of content that will gain popularity in the coming months, you can become a thought leader in your industry while creating innovative content that your viewers have yet to see. Additionally, predicting trends reduces last-minute content creation and allows you to create content in advance and preschedule.
The key to predicting trends is to find content early enough before it blows up. Identifying trendy content before it gains popularity can be difficult, but the key is acknowledging what users currently like and finding similar content. At NewGen Marketing, we are constantly discovering new trends and implementing them into our social media calendars. To identify them, we use a combination of social listening, data analytics, and market research. This data-driven approach helps identify emerging topics, popular content formats, and shifts in audience preferences across different platforms.
How Social Media Will Change in 2025
As 2025 quickly approaches, we are anticipating a significant change in social media as we know it. With the rise of AI technologies and other advanced systems, social media will soon be more reliant on chatbots and artificial intelligence to regulate and distribute ad content.
As we have already begun seeing in the last few years, short-form video content will continue to dominate in 2025 with TikTok leading the way. Brands will have to continue to adapt to quick storytelling approaches as attention spans remain short. This challenge introduces a positive – your ad spend can stay minimal. Traditional advertising, as we all know, is quite expensive and often not as effective. However, promoting short-form videos on social media is more affordable and often results in better success and more clicks.
Lastly, we predict that more social media brands will continue to implement more e-commerce features, making it easier for users to shop directly within platforms. We have begun seeing this trend with Instagram Shopping and TikTok Shop, and we believe this will expand and become a primary source of shopping for many individuals.
Top Three Trends of 2025
- Augmented Reality (AR) and Virtual Reality (VR). Augmented Reality (AR) and Virtual Reality (VR) will significantly reshape social media, enabling users to engage in more immersive and interactive experiences. From virtual shopping and 3D product try-ons to virtual events and social hangouts in VR spaces, the line between digital and physical worlds will blur.
- Short Form Video Content. Short-form videos, popularized by platforms like TikTok and Instagram Reels, will continue to dominate. With attention spans shrinking, users prefer quick, engaging, and entertaining content.
- AI-Generated Music. Artificial intelligence will be used more widely to generate custom music tracks for social media content. Creators will have access to tools that can produce music tailored to specific moods, genres, or themes, making it easier to personalize background tracks for videos and ads.
Stay Ahead with NewGen Marketing
NewGen Marketing monitors emerging topics, popular content formats, and changes in user behavior to identify trends early on, enabling brands to adapt their strategies quickly. By leveraging data-driven insights and cutting-edge tools, our team creates tailored social media campaigns that align with the latest trends, ensuring content remains relevant and engaging.
Stay ahead of the trends. At NewGen Marketing, we are constantly creating new ways to push your brand and help you come to the forefront of your industry. From content creators to dedicated call center agents, NewGen is home to all your marketing, advertising, and sales-related needs. Connect with us today to learn more.