The Rise of Digital Healthcare Tools and Platforms
The rise of digital healthcare tools and platforms has transformed the way healthcare brands and practitioners interact and engage with patients. With technological advancements, healthcare is becoming more accessible, personalized, and efficient, allowing patients easier access to the care they deserve. From wearable medical devices to telehealth capabilities, patients have more control over their care, ultimately improving patient outcomes.
The rise of these digital tools and platforms also encourages patient engagement, communication, and education. Digital marketing tools help providers offer personalized care by identifying the patient’s communication preferences which simplifies scheduling efforts.
Is your practice making the most of modern digital marketing tools and platforms? With modern advancements and now the rise of AI, the healthcare industry is constantly evolving–and so are patient expectations. NewGen Marketing specializes in traditional and digital marketing efforts for brands within the healthcare realm. Continue reading to learn more about how digital marketing is further encouraging patient engagement.
Five Ways NewGen Is Driving Patient Engagement in the Digital Age
NewGen is at the forefront of leveraging digital media strategies to enhance patient engagement and streamline communication. By utilizing a multifaceted approach, NewGen ensures healthcare organizations can connect with patients effectively and consistently. Here are five ways NewGen Marketing is utilizing digital media tools to improve engagement.
- Telehealth Services. Telehealth services offer a simplified way for patients to communicate with their healthcare providers. These platforms help patients have appointments despite distance or the inability to leave the house. Telehealth has transformed the way that patients can communicate with their doctors, ultimately making quality healthcare more accessible and efficient.
- Patient Portals. Patient portals are powerful tools for fostering patient engagement by granting individuals secure and convenient access to their health information. Through these portals, patients can view test results, medical records, and treatment plans, promoting transparency and empowering them to make informed decisions about their care.
- Automated Reminders. Automated reminders keep patients engaged by ensuring they stay informed and proactive about their healthcare. These reminders provide timely notifications for upcoming appointments, medication schedules, preventive care check-ups, or important health updates. By reducing the likelihood of missed appointments or lapses in treatment, automated reminders help patients maintain consistent care and foster better health outcomes.
- Social Media Engagement. Social media is one of the strongest ways to keep potential and current patients engaged. Nearly 36% of the time on mobile is spent on social media, making this an important channel for healthcare marketers.
- Digital Health Education. Digital health education encourages patient engagement by providing patients with accessible, personalized, and interactive resources to better understand their health conditions and treatment options. Online platforms, educational videos, webinars, and apps help patients take an active in their care, giving them the tools to make informed decisions.
Reinvent Your Digital Marketing Strategy to Improve Patient Engagement
At NewGen Marketing, we work with healthcare clinics and providers to optimize their marketing strategies. Healthcare is an ever-changing industry, with new channels and tools emerging all the time. It can be incredibly challenging to keep up with these updates, and staying in the loop can be a time-consuming process. At NewGen, we employ in-demand specialists in various fields to work with these brands and champion them to success. Our team consists of content creators, SEO experts, call center agents, CRM architects, and paid media specialists, who work collaboratively to reshape existing healthcare brands.
Is your healthcare brand looking for a team of marketing specialists to take your brand to the next level? Discover the potential of your healthcare clinic when you partner with NewGen today.